CRM Marketing Manager

An exciting opportunity has arisen for a CRM Marketing Manager based in Berkshire. This role will provide hybrid working, 3 days from the office and 2 days from home; and the successful candidate will be responsible for managing a small team, developing and executing a strategy for email communications to drive engagement, sales, and brand loyalty across UK/EU markets. our UK and European markets.

Client Details

An exciting business within the retail and consumer products sector.

Description

The successful CRM Marketing Manager will...

• Design and implement direct email marketing campaigns
• Upgrade our email templates and communications using graphics, personalisation and advanced features
• Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
• Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
• Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency

Profile

A successful CRM Marketing Manager should have:

• Proven experience in leading a small team.
• Proven work experience in Email Marketing/ CRM.
• Hands-on experience with HTML and content management systems
• Excellent planning and organizational skills to manage multiple projects and deadlines.
• Strong analytical skills for interpreting data and optimizing digital communications.

Job Offer

An exciting opportunity with a consumer products and retail business providing hybrid working and opportunities for growth and development.