CRM Specialist

Role: CRM Specialist

Reporting to: Head of Growth and CRM

Remuneration: TBC

BACKGROUND 

EvolveYou was co-founded in 2019 by personal trainer Krissy Cela and fitness entrepreneur Jack Bullimore, with a dream of creating a global fitness community that would help women build strength and confidence from the inside out.

‍Learning from her own experiences, Krissy realised that both the gym, and fitness generally, can be intimidating for women who are starting out. She made it her goal to change that for the better. By fusing fitness and technology to create a platform that would expertly guide its users on their fitness journey, EvolveYou was born!

‍The EvolveYou community grew quickly and has become central to everything we do. It’s fuelled by women supporting each other to feel fitter and more confident, because how you feel matters.

ABOUT EVOLVEYOU

We are on a mission: to educate all women about how simple fitness can be, make them believe fitness is not about quick fixes but about longevity and well-being. Our goal is to become the biggest and best female strength & conditioning app in the world, helping women build strength, confidence and to evolve their mental and physical wellbeing through movement, resilience and consistency. 

We believe fitness should be accessible to anyone, at any time and from anywhere. We strive to build the most affordable, innovative and easy-to-use fitness app, while acknowledging everyone's abilities, goals and preference. 

Want to be part of it? 

We have an exciting opportunity for an inspiring and experienced CRM Specialist to join our team. 

JOB DESCRIPTION

WHAT YOU’LL BE DOING

• Build and implement the CRM strategy across the whole customer lifecycle, including acquisition, onboarding, retention and win-back
• Implement push notifications, in-app messages, content cards and emails through our CRM tool (Braze)
• Analyse CRM performance and produce reports & recommendations
• Improve company’s churn rate through deeper segmentation and personalisation, creating relevant communications with different kind of customers
• Map the customer journeys analysing different touch points to maximise commercial and engagement opportunities
• Continuous A/B test on copy and audiences to improve current KPIs

ABOUT YOU

• You have strong CRM experience, leading planning, development and end-to-end campaign execution
• You have excellent organisational skills  and are able to deliver at a fast pace in a high-growth environment
• You are an analytical individual always looking for the simplest solutions
• You are obsessed with user experience and always looking for ways to improve the customer journey
• You genuinely care about customer experience and educating our users in building better habits

SKILLS AND EXPERIENCE

• 3+ years of CRM experience
• Push notifications and email campaigns management experience
• Working knowledge of HTML
• Previous experience with Braze or equivalent system
• Comfortable  working in a fast paced startup environment
• Ambitious and willing to take ownership
• A passion for health and fitness 
• Experience working with a subscription (beneficial)

WHAT WE OFFER 

• 💸A competitive salary that fairly recognises your experience 
• 🌴25 days annual leave + 8 public holidays
• 📅Flexible work environment - Hybrid working, flexible hours, Work From Anywhere allowance 
• 🍼Enhanced parental leave
• 🙏Wellbeing budget
• 👚 Oner Active Discount
• 📚Learning & Development budget
• 👀Regular Company Socials organised by our in-house Balance team
• 💭Personal project & learning days
• 🍏Healthy snacks, fruits and breakfast available in our office kitchen 
• 💧Free EvolveYou Membership, so you can also incorporate fitness and nutrition into your life!
• 🚀Start-Up culture: the chance to make a real impact, to learn a lot and to work in a fast-paced environment.
• 🐶Pet Friendly (we have office dogs!)

EvolveYou  is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.