CRM/Automation Lead - Marketing Technology Specialist

The Opportunity

As a CRM/Automation Lead, you'll play a key role in shaping and driving the digital marketing strategy for a market-leading provider supporting millions of users across the UK and Ireland.

The Role

We're looking for a passionate marketing automation expert who's both strategic and hands-on. You'll lead the CRM automation strategy and execution across the UK and Ireland - owning everything from campaign delivery and performance analysis to system optimisation and stakeholder collaboration. If you're analytical, tech-savvy, and thrive on using data to drive growth, this is your stage.

Key Responsibilities

• Own and lead all CRM/email automation strategies and campaign execution.
• Build automated workflows and personalised customer journeys.
• Collaborate across marketing, sales, BI, and IT to align CRM development with business goals.
• Provide training and support for internal users, ensuring best practices and system integrity.
• Develop the CRM roadmap and manage integrations with various data sources.
• Oversee campaign analysis and reporting, using insights to drive continuous improvement.
• Support sales enablement through tailored content, webinar launches, and performance reporting.
• Create and deliver high-impact content to engage prospects and position the company as a market leader.

What You'll Bring

• Proven experience managing CRM and automation platforms.
• Strong analytical mindset with a passion for data-led decision making.
• Excellent communication and stakeholder management skills.
• A collaborative, proactive attitude with a focus on results.

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