CRO (Conversion Rate Optimisation) Executive - Myprotein

THG Nutrition & Wellness: 

THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day.  

Role: CRO (Conversion Rate Optimisation) Executive

Reporting to: CRO Manager

Brand: Myprotein

Location: THG HQ, 7-9 Sunbank Lane, Altrincham, WA15 0AF (Fully office based)

Why be a CRO Executive at THG?

As a CRO Executive at THG, you'll have the opportunity to work across multiple leading brands in a dynamic and fast-paced environment. You'll collaborate with cross-functional teams, have access to cutting-edge tools, and play a key role in optimising customer journeys. THG offers clear career progression pathways, bespoke training programmes, and exposure to industry-leading practices, making this a perfect role to develop your expertise in conversion optimisation.

As a CRO Executive, you’ll:

• Identify CRO opportunities across the customer journey, including landing pages, PDPs, PLPs, checkout, and account areas


• Plan, execute, and analyse A/B and multivariate tests using experimentation tools


• Translate insights into clear test hypotheses and prioritised experimentation roadmaps


• Own test setup, QA, monitoring, and post-test analysis


• Work closely with UX designers to validate design hypotheses and ensure user-centric solutions

What skills and experience do I need for this role?

• A bachelor’s degree in data, communications, maths/physics, business management, or a related field is preferred.


• Interest or experience as a CRO specialist or in a similar customer success role.


• Knowledge of online customer behaviour analysis and related platforms.


• Experience in gathering and interpreting customer success information.


• Proficiency in data analytics and CRO software.


• Strong interpersonal skills and a customer-focused approach.


• Excellent organisational, prioritisation, and time management skills.


• Ability to communicate results clearly and suggest actionable next steps for improvement.

What’s in it for me?

Career Development

• Access bespoke development programmes designed by our in-house L&D team.


• Develop your expertise through our upskilling programme delivered in partnership with an industry-leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.


• Enjoy your birthday off on us!


• Enhanced maternity and paternity pay, depending on length of service.


• Up to 10 days compassionate leave.


• Buy back up to 3 days each year.


• Unlock 2 days volunteer leave after 12 months.

Wellbeing Support

• Access face-to-face and virtual appointments with our in-house GP.


• Access to our in-house CBT therapist.


• 24/7 Employee Assistance Programme (EAP) provided by Bupa.


• State-of-the-art on-site gym and access to an on-site physio.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.


• Subsidised bus pass from Manchester City Centre to our ICON office.


• Up to 50% staff discount on THG brands.


• On-site staff shop and barber.


• Receive up to £1000 for referring the perfect candidate who passes their probation.


• Anniversary gifts for 5 and 10 years of service.