Customer Development Manager - Shropshire & West Wales

Job Title: Customer Development Manager

Location: Field Based – Shropshire and West Wales

Full Time – Permanent  

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available


• Private Medical options


• Life Assurance


• Company bonus scheme


• Access to 24/7 GP services


• Enhanced pension contribution


• Generous holiday (inc bank holidays)


• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK.  As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed. 

We are now recruiting for a Customer Development Manager to join us, developing, and implementing strategic plans to grow Carlsberg Britvic’s positioning within the given geography. Reporting to the Regional Controller, the role will:

Key Accountabilities:

• Develop and execute customer plans in region to optimise total Volume, NR and GP and GP / HL.


• To meet agreed business objectives in new and existing accounts, through maximizing profit and distribution to increase throughputs of our products.


• Build and develop relationships with customers, wholesalers and stakeholders, ensuring that we build a mutually beneficial business plan for us and our customers.


• To achieve targets for both profit and sales growth over an agreed budgeted time frame and in line with your region objectives, growing share range and distribution also.


• Develop & deliver robust account plans for the next 1-3 years that drive business growth and share (including strategy and tactics and bottom-up promotional program by customer).


• Conduct full evaluation of investment and promotional activity in line with Value Management principles and tools


• Manage & optimise debt risk and cash flow & track customers through My District


• Use of FIT to help generate a plan that will deliver annual objectives

Experience and Key Attributes required:

• Experience of developing relationships across functions to enable customer plans that deliver results


• Good understanding of financial concepts and value management across relevant channels


• Collaborative mindset with the ability to build mutually beneficial account plans translating these into actions and tactics


• Understanding of all significant processes from planning through to invoice receipt


• Excitement around growing brands and channels, providing high service levels to customers


• High levels of accountability for plans, action, delivery and outcome


• Performance and results focused – able to deliver against challenging targets and timescales with a passion for driving initiatives to completion


• Ability to thrive in a dynamic and fast paced environment, adaptable to change


• Resilience and positive attitude to maintain focus and motivation

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.

Interested in finding out more? Apply today and a member of the recruitment team will be in touch!

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.