Customer Lifecycle Marketing Manager – Adobe Journey Optimizer / AEP

Customer Lifecycle Marketing Manager – Adobe Journey Optimizer / AEP
Contract until June 2027 | Outside IR35 | £425 per day | UK-based, hybrid

We’re looking for an experienced Lifecycle Marketing Manager to join a high-profile Adobe implant team. You’ll be placed with the Digital Marketing team of a leading global sports and fan-engagement organisation, and you’ll own the end-to-end fan lifecycle: turning anonymous and casual fans into known, registered, highly engaged ones.

The role
You’ll define the lifecycle, design every journey within it, and take each one from specification to launch and optimisation. That covers web, app, email, push and in-app, built in Adobe Journey Optimizer and Adobe Experience Platform. You’ll make sure every journey goes live with clear KPIs and tracking, and that each one helps the client understand its fans better.

What you’ll be doing

Defining lifecycle stages, triggers, entry and exit criteria, and frequency and suppression rules
Designing and launching journeys: welcome and onboarding, registration, engagement, matchday and moment-based, re-engagement and win-back
Writing clear journey specifications and briefing Adobe Professional Services, technology partners and internal teams
Building progressive profiling and preference-capture journeys that respect GDPR and PECR
Owning the content plan for each journey: briefing and approving copy and imagery
Setting up KPI frameworks, dashboards (Customer Journey Analytics / Adobe Analytics) and A/B testing
Coordinating across Marketing, Content, Data, Product and Technology teams, and reporting weekly to senior stakeholders
Creating playbooks and training so the client’s team can run the programme themselves afterwardsWhat we’re looking for

Strong background in lifecycle marketing, CRM and customer journey management, owning strategy through to launch and optimisation (5+ years ideally)
Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform (Real-Time CDP). This is essential.
A measurement-first mindset: defining KPIs, building tracking plans and turning data into recommendations
Experience turning marketing goals into detailed journey specs for technical teams
Good knowledge of consent and data protection (GDPR, PECR)
Sound copy and content judgement
Confidence influencing senior stakeholders and multiple partners without direct authorityNice to have: a background in sport, media or fan engagement; experience with A/B testing tools such as Optimizely; experience running localised or multilingual programmes
Only candidates based in UK and eligible to work in UK are allowed