Customer Marketing Coordinator (FTC)

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

The Customer Marketing Coordinator plays a crucial role in the seamless delivery of coordinated customer outreach initiatives across global and regional markets. Reporting to the Customer Marketing Manager, this role is central in harmonising the efforts of Marketing, Digital, CRM, Merchandising, and Regional teams to execute campaigns that enhance customer engagement. The incumbent will manage briefs, oversee content production, and ensure timely communication across multiple channels, including email, messaging, and Burberry's .com platform.

RESPONSIBILITIES

Calendar Coordination & Planning Support

• Support the planning and briefing of 1:Many customer outreach (Email and Messaging) across

full price, outlet and regional communications.

• Maintain clear documentation, trackers and updates so all teams have visibility on plans and

progress and ensuring accuracy and alignment with Marketing, Commercial and Regional

updates.

• Coordinate regional needs and consolidate inputs to help shape global campaign briefs and

timings.

• Assist with planning and briefing for .com customer pages, service-led destinations and campaign

storytelling content.

Content Coordination & Delivery Management

• Organise and manage content inputs for customer campaigns, consolidating requests from

Customer Marketing, Regional CE, Retail CRM and Digital teams.

• Assist in the execution of the customer content process: mapping needs, preparing briefs,

tracking production, routing for approvals and supporting delivery to Customer teams.

• Partner with Creative, Production and Digital Content teams to ensure assets fit channel

requirements and support the customer experience.

• Track deliverables and deadlines, following up with stakeholders to ensure on-time delivery and

clear handovers.

• Coordinate with the Customer Marketing manager and CRM orchestration team on audience

requirements, segmentation inputs and personalisation needs.

Execution & Operational Support

• Support campaign delivery and readiness across email, messaging and .com, working in

partnership with CRM, Production teams and Digital teams.

• Assist with QA processes for campaign assets, links, content accuracy and page readiness, where

necessary.

Reporting & Performance Coordination

• Analysis campaigns and experiences and report on performance for monthly, quarterly and

campaign-level reporting.

• Ensure reports and insight are shared with internal stakeholders and Regions in a clear and

consistent way.

• Work with Customer Insight and D&A teams to ensure data sources and reporting templates are

up to date.

Personal Profile and Experience:

• Demonstrated experience in customer marketing, CRM operations, or digital campaign coordination, preferably within the luxury, fashion, or retail sectors.
• Exceptional organisational abilities, adept at managing multiple priorities, deadlines, and diverse stakeholder expectations with a proactive and solution-oriented approach.
• Comfortable navigating and managing complex content workflows, with experience briefing creative teams and coordinating cross-functional contributions effectively.
• Strong attention to detail, paired with critical thinking skills that enable you to anticipate challenges and ensure thorough follow-through until completion.
• Excellent communication skills that foster alignment, clarity, and collaboration among broad internal teams and external partners.
• A keen interest in customer journey optimisation, CRM personalisation techniques, and crafting impactful digital experiences tailored to sophisticated audiences.
• Commitment to upholding brand values and contributing to sustainable luxury initiatives within a fast-paced and evolving environment.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.