Customer Marketing Manager

Responsible for developing customer marketing strategy/programs for key retailers in the UK & Ireland that strengthen brand presence at retail and support revenue growth across the region. Develop customer marketing plans that align with brand priorities and commercial objectives. Partner with sales teams to identify marketing opportunities within key customer accounts. Localize national campaigns for retailer or channel-specific environments. Create and execute customer-specific activities, launches, in-store displays, digital assets, and toolkits. Work with creative and external agencies to produce high-quality marketing materials. Partner with sales teams to support previews/sell-in and sell-through with compelling storytelling and bespoke plans Collaborate on joint business planning and secure retailer participation in brand initiatives. Monitor in-store and online execution to ensure a consistent shopper experience. Use shopper, customer, and channel insights to inform decisions. Measure the effectiveness of campaigns, gather post-campaign learnings, and report ROI. Monitor competitor activity and customer marketing trends to inform strategy. Align with brand and sales teams to ensure integrated execution. Work closely with data & insight teams to apply data-driven thinking to planning. Matrix working, avoiding rigid swim lanes & flexing workload in clusters. Manage the approval/delivery of plans and costs within approved budgets & timelines. Partner with Licensors to maximize and secure traffic-driving marketing opportunities. Proven customer marketing management experience, ideally from within Toy & Gaming, or FMCG organisations. Ability to influence, flex style & leverage support of the wider business/retailer. Resilience, flexibility & working at pace - able to cope well with changing directions/juggling, and a thoughtful risk taker. High level of detail & accuracy. Strong project management. Champion continuous improvement & participate in cross-departmental/multi-market projects. Knowing is Half the Battle Break the Mold Take Charge Be Legendary Friendship is Magic Matrix of Leadership