Customer Marketing Manager

We are recruiting for a Customer Marketing Manager on behalf of our client, an industry-leading manufacturer with a strong presence in the B2B sector. Known for innovation, reliability, and long-term partnerships, our client is seeking a Customer Marketing Manager to take ownership of below-the-line marketing initiatives that deepen customer engagement and reinforce the company’s market reputation.

As Customer Marketing Manager, you’ll play a critical role in developing and executing targeted marketing strategies that add value across the customer journey while strengthening loyalty and boosting retention.

Please note: applicants must have proven experience in customer marketing or trade marketing.

Key Responsibilities Customer Marketing Manager:

• Deliver engaging below-the-line marketing campaigns (e.g., email marketing, case studies, customer events, etc.).
• Work closely with the sales and customer engagement teams to develop and implement tailored campaigns.
• Measure and report on the performance of all customer marketing activities, optimising based on data and insights.
• Be responsible in leading and coaching the customer marketing executive.
• Working collaboratively with the Assistant Brand Manager and broader teams to ensure customer needs are reflected and met in all marketing initiatives.
• Optimise the customer journey.

What you need for Customer Marketing Manager:

• Proven experience in Trade or Customer Marketing is a must.
• Experience working in either a B2B or B2C environment.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Ability to be proactive, think strategically, and bring creative, outside-the-box ideas to customer engagement initiatives.
• Excellent written and verbal communication skills, with experience developing customer-facing content.
• Data-driven approach with the ability to analyse performance metrics and optimize accordingly.
• Some management or team leadership experience would be beneficial.
• Comfortable working cross-functionally with Sales, Product, and Customer Success teams.

What’s in it for you?

• Company Pension
• Private Medical Insurance
• 25 days holiday plus bank Holidays
• Flexible working environment

If you’re a strategic marketer with a passion for customer success, relationship marketing, and brand advocacy, this is an exciting opportunity to make a meaningful impact within a well-established and forward-thinking organisation.

APPLY NOW!