Customer Marketing Programs Manager, EMEA (Fixed term maternity cover)

Job ID 26-520

• Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
• Analysing, interpreting, and reporting on customer behaviour, segmentation, churn, and retention data to build strategy and to maximise pipeline generation.
• Building, executing and optimising integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
• Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
• Localising and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
• Creating customer marketing content and campaigns in multiple languages.
• Tracking and reporting on campaign performance.

 What you bring to the role 

• 5 years of experience within a related marketing role.
• Experience in working with content and localisation processes.
• Experience working with metrics and in process-driven environments.
• Excellent collaborative approach to build relationships across functional teams 
• Excellent written and oral communication skills. 
• Exceptional project management skills, and the necessary judgement to prioritise in a dynamic and frequently changing environment.
• Experience with Microsoft Office products and SFDC.
• Experience with a Marketing automation platform such as Marketo, is an advantage.
• Bachelor’s degree, or equivalent experience. 

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