Customer Strategy Lead

Job Description

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. With a thirty-year heritage as a leading data and analytics consultancy, in 2016, Merkle became part of dentsu, one of the world's top five 5 media companies agency networks with 60,000+ employees across 146 countries.

dentsu leads the region in digital media trading. We generate more data, drive more audience engagement and track everything. We specialise in applications of technology that drive unmatched ROI for our clients. As a result, we take a laser focused view on the implementation and integration of technology across our digital business.

Job Description
We are looking for an experienced customer strategist to join our growing team of marketing strategy specialists on a fixed term contract for 10 months. You will be part of a dynamic and diverse team dedicated to providing insight, analysis and strategic vision and activation of strategic planning across channels.

You need to have experience in data-driven customer strategy: you have experience combining insights from multiple sources to drive actionable recommendations and business changes; you will be adept at simplifying complex frameworks into a clear narrative and translating recommendations into actionable plans. Your ability to tell a story that captures the imagination of the client and instil trust in them is as important as the understanding of the analysis itself.

You will be expected to manage meetings and present your thoughts, recommendations and reasoning internally and at board level for clients. If you're someone who likes innovation, we need somebody who can build rapport, who can get to the core of the clients' challenges and deliver insightful, data-led marketing strategies focused on our goals, activated through integrated campaign planning.

Merkle have great relationships with our client base which founded in the trust of providing deep expertise, but with the expectation of new thinking to deliver impact. You will work in a vibrant team of like-minded professionals with a variety of skills and specialisms and will need to balance client demands with the development of Merkle propositions and being an important member of the team in responding to new business opportunities.

Qualifications
Experience in a strategy/planning function in an agency, consultancy or a client-side essential
Experience in customer journey planning – predominantly direct channels
Experience presenting complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans
Experience using data to evaluate effectiveness of customer communications and in using these results to plan future campaigns, regarding audience, next best actions, content and timing frequencies
Produce detailed targeting criteria and measurement & evaluation metrics
Experience defining and understanding customer audiences based on behaviours, value, needs or socio demo criteria
Holistic understanding of how people interact across platforms and the cross-channel journey they make
Ability to build relationships with important partners as a trusted advisor
A proactive approach to enhancing the Merkle strategic proposition with new perspectives, translating the ever-shifting sector needs into compelling narrative

Additional Information
Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities or any other protected basis because we believe the come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.