Data Analyst

Digital Waffle is excited to be working with one of the UK's leading online retailers of beauty and skin care products!

As the Data Analyst, you will be responsible for analysing a wealth of data views and will work closely with cross-functional teams, including the eCommerce, Marketing, Brand and Leadership Team! Your role will include identifying opportunities for improvement and growth, and to improve business decision making and customer experience.

Key Accountabilities:

Working with various stakeholders to understand and evolve the data views required
Reporting on key business health metrics on a weekly, monthly and quarterly basis
Analysing the effectiveness of marketing campaigns
Creating data views and reports
Providing data to inform our content marketing and storytelling
Combining external data sources with our data, to understand trends vs. the market
Evolving our methodologies, identifying new reporting and analysis techniques
Data Visualisation: Presenting all data in easy to digest graphical formats
Customer segmentation: Interrogating our Customer Data Platform to understand trends in buying behaviour

Essential:

Data orientated and analytically minded
Google Analytics including GA4
Previous working knowledge of a Customer Data Platform
Advanced working knowledge of Excel
Ability to work in a team
Data Visualisation tools such as Looker Studio
Excellent communication and presentation skills to effectively communicate insights to stakeholders

Desirable:

Experience with programming languages such as SQL and Python
Experience using Google BigQuery, Power BI and Tableau
Experience in the beauty or retail industry
Working knowledge of Shopify and Ometria

Benefits:

Casual dress
Company pension
Employee discount
On-site parking