Data Analyst

Job Description

Our client, a leading software house in Birmingham, is now looking for a Web Data Analyst to join their team and work closely with their Director of Data.

This role will work with large data sets provided via GA4 (Google Analytics, Adobe Analytics amongst others to provide tangible insights to client projects.

Role:

Web Data Analyst
Location:

Birmingham - Hybrid - 2 Days a week onsite
Salary:

£35k to £40k

Key Deliverables:

Drive commercial impact:

Combine data analysis, customer insights, and testing to deliver ROI (at least £10 per £1 spent) for clients.
Master data:

Ensure data quality across platforms (GA, Adobe, etc.), extract insights, and create clear visualizations for clients.
Uncover customer behavior:

Analyze quantitative & qualitative data to identify customer pain points and opportunities.
Experimentation pro:

Apply AB testing and conversion rate optimization to optimize client experiences.
Team player:

Collaborate with Accounts & Technology teams, mentor junior analysts, and support new business development.

Skills

Web Analytics & Customer Insights:
Proficient in web analytics platforms like Google Analytics (UA & GA4), Adobe Analytics, ContentSquare, Hotjar, and Supermetrics.
AB Testing & Conversion Optimization:
Strong understanding of AB testing best practices and conversion rate optimization.
Familiar with AB testing platforms like Optimizely and Google Optimize.
Full training provided

For more information, please apply and we will be in touch to discuss further with suitable candidates.