Data and Lead Generation Executive

THE DRUM

We believe that marketing can change the world for the better!

Our MISSION is to help marketing professionals around the world to learn, make better decisions, produce better marketing, and be more successful.

Our VISION is to be the world’s leading destination for marketing knowledge, by focussing on our audience, providing data and insights, and creating a platform for recognising success. Our global awards programme, TV channel and innovative product range will support the foundation of our industry – creativity.

DATA TEAM:

The Data and Lead Generation team is critical to The Drum, expertly combining strategy and execution. It not only ensures we are reaching and engaging with the correct audience, but it gives us the ability to better understand, research and report on them, and the wider market, as well as provide valued information for our customers and clients.   

Data touches all aspects of the business, supporting our products and services, and helping sales reach and respond to prospects and customers.  

The role has specific responsibility for the lead generation activities within the business; this requires an analytical, commercially minded, action-orientated approach and skill with working in a matrix-type environment.   

ROLE:  

12 month Fixed-Term Contract - Maternity Cover

The Data and Lead Generation Executive is responsible for sourcing and providing leads for The Drum and our clients. 

This involves working closely with the Client Services and Sales teams, translating their briefs into Ideal Customer Profiles (ICPs) and Target Account Lists (TALs) using either 1st party or 3rd party data. 

The Data and Lead Generation Executive is also responsible for negotiating with 3rd party data providers to secure the best rates for external data, where required. 

They need to review and check data reports to check that the requirements of the ICP and/or TAL have been met, in terms of the required lead profile and volume. 

They will also need to provide clear and timely communication with the Client Services and Sales teams to update them on the status of progress with projects. 

Once leads have been generated, the Data and Lead Generation Executive is responsible for checking they meet the ICP and/or TAL before they are delivered to the client.

• Source and provide leads for The Drum and its clients. 

• Work closely with Client Services and Sales teams to understand briefs and translate them into Ideal Customer Profiles (ICPs) and Target Account Lists (TALs). 

• Utilise both 1st party and 3rd party data to build ICPs and TALs. 

• Negotiate with 3rd party data providers to secure the best rates for external data when required. 

• Review and validate data reports to ensure they meet the defined ICP and/or TAL in terms of lead profile and volume. 

• Maintain clear and timely communication with Client Services and Sales teams regarding project status and lead delivery timelines. 

• Conduct quality checks on generated leads to confirm they meet ICP and/or TAL criteria before delivery to clients. 

• Accurately record details of projects for other stakeholders to access. 

• Demonstrate initiative and project management skills, taking ownership of the lead gen process and identifying improvements and efficiencies in the process. 

SKILLS AND COMPETENCIES

• Ability to deliver projects to internal clients on time and to specification. 

• Experience in managing partnerships with 3rd party providers. 

• Experience in data management.  

• Knowledge of digital marketing, lead generation, website reporting and campaign tracking.  

• Experience with database systems and processes.  
• Great interpersonal skills 

• Good verbal and written communication   

• Analytical and numerate   

• Self-disciplined and self-motivated   

• Organised and calm   

• Self-confident    

• Commercially astute   

• 28 days holiday
• Pension
• Company-wide discretionary bonus scheme based on business performance
• Enhanced above industry standard family leave package
• x2 paid volunteering days a year
• Company-wide mentoring programme
• Employee referral bonus
• Company social events
• Hybrid working
• Early finish on Fridays
• Dog friendly offices
• Eye care vouchers and contribution towards glasses
• Learning & Development fund/opportunities
• EAP support