Demand Generation Manager

Handle Recruitment are on the lookout for a technically skilled and creative Demand Growth Manager to join our clients growing tech business.

The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns which generate leads and deliver revenue for the company in line with defined targets.

Pay: £65,000 to £70,000 per year
Hybrid | 2 Days a Week in Office | Hampton Wick

Core Responsibilities:

Demand Generation

• Plan and execute lead-focused campaigns aligned with business goals and ROI targets.
• Meet demand generation KPIs set by the Head of Marketing.
• Optimise funnel conversions by addressing blockers and implementing effective tactics.
• Collaborate with sales and marketing teams across multiple markets.
• Partner with specialists to enhance event attendance, social media impact, email marketing, and automation performance.

Content & Communications

• Create impactful marketing content across formats and channels.
• Align content with brand guidelines and tone of voice.
• Develop value propositions for ABM campaigns.

Campaign Management

• Support integrated global campaign execution in line with marketing strategy.
• Deliver ABM content to attract and nurture high-potential leads.
• Assist sales with conversion-optimising campaign support.

Data & Analytics

• Use data to track and enhance campaign performance.
• Report insights and recommend improvements.
• Identify and resolve demand generation challenges.

Finance & Reporting

• Assist with budgeting and forecasting for demand generation.
• Track campaign ROI and support budget management.

Industry Knowledge

• Stay current on trends and technologies in demand generation.
• Conduct research to uncover new opportunities.
• Represent the company at industry events.

Required Experience & Skills:

• 3+ years in B2B demand generation (outbound & inbound).
• Proven success driving pipeline and revenue through integrated campaigns.
• Skilled in CRM, marketing automation, analytics, and social media tools.
• Experience with ABM, event, digital, SEM, and email marketing.
• Strong copywriting and content creation ability.
• Collaborative experience with global teams and vendors.
• Data-driven with strong analytical skills.

Desirable:

• Familiarity with Google Ads, GA4, Salesforce, Pardot, Canva, Asana, Adobe Suite.
• Experience with tools like Tableau.
• Degree in marketing or related field.

Your Personal Skills and Attributes

• High drive and energy.
• Ability to thrive in a fast-paced environment and work to deadlines.
• Excellent verbal and written communication skills, including data crunching and storytelling.
• Team player, with ability to collaborate effectively.
• Creative thinker with an ability 'think outside the box'.
• Ability to multitask and balance competing priorities effectively.
• Rigorous attention to detail with a quality-first approach.
• Excellent project management and time management skills.

Perks:

Private Medical Insurance: Their employees' health matters, and they're covered.
Birthday Off: Employees are encouraged to celebrate their day their way - with a paid day off.
Holiday Purchase: Staff can purchase up to an additional 5 days of holiday for extra downtime.
Employee Assistance Programme: A confidential 24/7 helpline and support service is available for employees and their immediate families.
Time for You: They value personal time, aiming to finish work at 2pm on Fridays.
Better Working: They support hybrid working and, where operationally practicable, allow employees to split their time between the office and home.
Pension: They help employees plan for the future with a pension scheme provided through NEST.

Apply below today if you would like to proceed your application to the next stage!

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.