Demand Generation Manager - B2B - Healthtech

Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.

Client Details

We're partnering with a fast-growing Healthtech business looking for a commercially minded Demand Generation Manager to take ownership of its inbound growth strategy.

Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.

This is a high-impact role where you'll have the autonomy to test new ideas, optimise performance and directly influence revenue.If you're passionate about experimentation, data-driven marketing and scaling acquisition, this is an opportunity to make a visible impact within an ambitious, collaborative business.

Description

Own the inbound demand generation strategy across paid, organic and partnership channels
Drive growth in MQLs, SQLs, pipeline and marketing-generated revenue
Manage and optimise paid acquisition across Google Ads and LinkedIn
Develop technical SEO and Answer Engine Optimisation (AEO) strategies
Improve website conversion through landing page optimisation and A/B testing
Design and execute experiments to improve acquisition performance
Analyse funnel performance using metrics including CPL, CAC, ROAS and conversion rates
Partner with Sales to improve lead quality and pipeline conversion
Collaborate with Brand and Product Marketing to launch high-performing campaigns

Profile

5+ years' experience in Demand Generation or Growth Marketing in Healthtech (Healthtech experience is essential)
A proven track record of scaling inbound acquisition and SMB demand generation
Hands-on expertise managing Google Ads and LinkedIn campaigns (Meta experience advantageous)
Strong knowledge of SEO, CRO and performance marketing
Experience running structured experimentation programmes and A/B testing
Confidence interpreting data and turning insights into commercial action
Experience with tools such as HubSpot, Google Analytics, Google Ads, Google Tag Manager, Google Search Console, LinkedIn Campaign Manager and Apollo

Job Offer

£60k - £65k + Bens

London based - Hybrid Working - 2 days a week onsite
Only candidates based in UK and eligible to work in UK are allowed