Digital Account Director

icon briefcase Job Type : Full Time

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Job Description - Digital Account Director

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That’s why we make it our mission to capitalise on complexity for our clients—by crafting dynamic digital solutions that outpace tomorrow’s challenges.

Our values

We’re a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

  • Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.

  • Connected Clarity.

We are focused in our collaboration — joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

  • Positive Encouragement.

We want to make working with us the best part of someone’s day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

  • Constant Impact.

We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft.

With over 20 years’ experience growing our clients’ businesses through digital media, we help brands leverage the right data, right partners, and right tech to capitalise on complexity and supercharge their online growth.

By going deep into our clients’ world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.

Overview of the role

Our Client Services department has a fundamental purpose within the agency and that is to ensure the continued success of strategy and relationship across our expansive and ever-growing client portfolio. As a Digital Account Director, you will be responsible for leading some of our tier one client relationships, delivering digital excellence and growth.

Working alongside our delivery teams (SEO, PPC, Display etc.) you’ll be the glue that holds the partnership, stakeholders and strategy together. You will have the support of, and line manage an Account Manager and Exec. As a team, you will lead the strategic direction of your accounts.

With all our Client Services roles, your role is to be a trusted partner, bravely challenge our clients, be a respected expert and a client whisperer - in other words breakdown the complexities of our clients’ businesses and frame them digitally.

Role & responsibilities:

Existing multi-channel clients

  • Develop efficient and effective multi-channel campaign strategies.
  • Plan, forecast, and project manage all multi-channel campaigns with the delivery teams.
  • Design and manage the delivery of multi-channel campaign reporting.
  • Oversee communications, organise, and lead regular meetings with all direct clients.
  • Identifying & securing new revenue opportunities in existing and new channels.
  • Manage monthly client billing, liaising with finance to ensure accuracy.

Existing single channel clients

  • Identify opportunities for cross-channel sales.
  • Develop and agree (with Client Partner) strategies to achieve cross-channel sales.
  • Define and work according to key business plan with cross-channel sales targets.
  • Developing relationships with key senior level client contacts.

New business and marketing support

  • Contribute and lead where possible, new business pitches, working with delivery teams.
  • Contribute to thought leadership, i.e., blogs, long-form articles.
  • Work with the Heads of delivery teams and Marketing on award entries and case studies.

Management and Leadership

  • Inspire & lead a team including an Account Manager and Exec.
  • Responsible for performance management and development of your team.
  • Provide ongoing development and support for your direct reports including but not limited to regular 1:1s, appraisals, setting tangible objectives, addressing any performance issues etc.

Qualification & skills requirements

  • Excellent working knowledge of online marketing channels, particularly Paid Media & SEO.
  • Minimum of 5 years of client side or agency experience in the digital marketing sector.
  • Ability to work with new business teams to generate cross-channel sales opportunities.
  • Ability to represent BB interests to senior level clients and at public events.
  • Must be commercially focused, keeping your fingers on the pulse and looking for growth.
  • Willing to work remotely (at client offices – potentially internationally) when needed.
  • Able to think creatively to devise flexible new ways of working with clients.
  • Experience of leading, managing and developing a team.
  • Excellent communicator, with strong attention to detail and passionate about digital.

What you’ll get

Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.

But not only that, we are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Then there’s a whole host of benefits – from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package. Here’s a snapshot of just some of the benefits we think you might also like:

  • Dynamic working:To keep that work-life harmony in check, we're flexible on where and when you work
  • Private medical insurance:To keep you fighting fit and give you and your family peace of mind.
  • Life assurance and income protection:We know it feels good to be covered, just in case.
  • Calm Subscription:Now more than ever, it’s important to mind your mind!
  • 25 days annual leave:This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
  • Christmas closure:No need to save holiday days for the Christmas closure period. It's on us!
  • Birthdays off: One extra day to celebrate your big day
  • Summer hours:Between June and Aug we finish at 15.00 every Friday.
  • Online coaching: Unlimited coaching via MoreHappi
  • Remote Working: Work abroad for up to one month a year.
  • Performance & Salary:Reviewed twice a year for everyone.

Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.

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