Digital Analyst & Tag Management Specialist

8 Million Stories are one of the UK's fastest growing digital marketing agencies with a client roster that includes BBC World Service, General Mills, Tesco Bank, Blackcircles.com and Glenfiddich.

We are looking for a skilled and detail-oriented individual to join our Data & Strategy team as a Tag management and Analytics Implementation Specialist. The candidate will be responsible for managing the implementation of various tags and analytics solutions across our clients' sites. This role requires a deep understanding of analytics tools, and tag management systems with a predominant focus on Google products.

Key Responsibilities:

Tag Management:

Develop, implement, Q&A a comprehensive tag management strategy.
Utilize tag management systems to deploy and manage tags efficiently.
Collaborate with cross-functional teams to gather tag requirements and ensure proper implementation.
Conduct regular audits to ensure accuracy and consistency of tags across all digital properties.

Analytics Implementation:

Implement and configure Google Analytics 4 and 360, to track key performance metrics and user interactions.
Work closely with stakeholders to define tracking requirements based on measurement frameworks and translate them into technical implementation plans.
Customise analytics implementations to capture specific user behaviors and events relevant to business objectives.
Troubleshoot tracking issues and discrepancies, and implement solutions to address them promptly.

Qualifications:

Experience in the Analytics field; including hands on technical implementation including using technology such as Google Tag Manager, GA4, BigQuery, Looker studio, DV360 and SA360
Advanced experience in tag management systems such as Google Tag Manager (GTM).
Advanced experience in serverside tag management
Demonstrated success in delivery of technical complicated projects into clients a including knowledge of relevant coding languages including javascript, JQuery, CSS, Python and HTML.

Benefits

Negotiable salary based on experience
Bonus scheme linked to company performance
Stable environment. Over 50% of our clients have been with us for over 5 years.
Full mental wellness package through Plumm Health
Flexible work from home (staff are asked to be in the office at least 2 days per week)
Monthly social activities
All employees are carbon offset through Ecologi platform
Casual dress in office