Digital Analytics Manager

Digital Analytics Manager | Multi-Channel Retailer | Plymouth | up to £55k

A fast-paced multi-channel retailer is looking for a highly analytical and commercially-minded Digital Analytics Manager to take ownership of digital reporting, insight generation, and performance measurement across all online channels. This is a key role that will partner with trading, marketing, UX, and senior leadership to drive data-led decision-making and support the brand's ambitious digital growth targets. The ideal Digital Analytics Manager will be confident working across large data sets, tools, and stakeholders - transforming numbers into actions that deliver real business impact.

• Owns all digital performance reporting across web, app, email, and paid media

• Builds dashboards and custom reports using GA4, Shopify Analytics, and other relevant tools

• Delivers weekly and monthly insight packs, highlighting trends, key metrics, and commercial opportunities

• Provides actionable recommendations to improve conversion, AOV, bounce rate, and customer journey effectiveness

• Partners closely with digital trading, CRM, UX, and paid teams to measure campaign impact and site performance

• Develops clear measurement frameworks and testing strategies to support digital initiatives

• Supports A/B testing and CRO efforts by tracking, analysing, and presenting results

• Monitors user behaviour and journey data to identify friction points and areas for optimisation

• Keeps up to date with platform changes, attribution models, and analytics best practices

• Trains internal teams on data tools, ensuring best-in-class tracking and tagging

• A strong background in digital or eCommerce analytics within a fast-moving retail environment

• Expert knowledge of GA4, with the ability to build reports and dashboards independently

• Comfortable working with large data sets, and confident with Excel/Google Sheets for analysis

• Familiar with Shopify, content performance metrics, and attribution models

• Experience using tools such as Looker Studio, Power BI, or Tableau is a plus

• A strategic thinker with a sharp commercial instinct

• Excellent communicator - able to simplify complex data into meaningful business insights

• A proactive Digital Analytics Manager who thrives on improving performance through data

BBBH33872