Digital and Marketing E-Commerce Manager

£40,000 - £50,000 | Altrincham (5 Days Onsite)

A long-established luxury retail business with a heritage dating back to the 1960s. Known for their exquisite jewellery and prestigious partnerships with global brands. they operate across multiple boutique locations in Manchester, London, and Liverpool. While in-store experience remains their hallmark, digital transformation is now a key strategic focus - and this role is central to that journey.

You'll be joining a tight-knit and collaborative marketing team of seven, working closely with the Marketing Manager. With a broader team across sales, ecommerce, and branding, this is an opportunity to take real ownership of the digital roadmap in a fast-paced, high-trust environment.

This is a broad and impactful role with end-to-end ownership of digital marketing performance - spanning paid media, SEO, analytics, and ecommerce. You'll manage digital campaigns, optimise web performance and customer journeys, and work cross-functionally to drive traffic and in-store footfall. It's a hands-on opportunity with agency support, best suited to someone excited by growth, autonomy, and the chance to shape the brand's digital identity.

- Develop and deliver digital marketing strategies across SEO, paid search, shopping and display.
- Manage website performance in collaboration with the eCommerce Executive to optimise traffic and conversion rates.
- Oversee paid media performance (PPC, paid social, YouTube, display), ensuring budget efficiency and ROI.
- Use tools like GA4 and Looker Studio to generate insights, build reports, and influence digital decision-making.
- Work with external agencies on campaign execution, optimisation, and testing plans.
- Support the launch of a new ecommerce platform and CRM integration project.
- Build digital strategies to increase both online sales and footfall across physical store locations.
- Improve organic visibility through SEO content and technical improvements in collaboration with dev/SEO partners.
- Align digital campaigns with seasonal retail events and luxury product launches.
- Track and report on KPIs including ROAS, traffic sources, bounce rate, conversion rate, and in-store uplift.

- Proven experience in a digital marketing role, ideally in retail, luxury, or ecommerce environments.
- Strong understanding of digital channels including SEO, PPC, paid social and CRO.
- Hands-on experience with Google Analytics (GA4 essential), Data Studio/Looker Studio, and paid ad platforms.
- Analytical thinker with confidence using performance data to drive decisions.
- Strong project management skills and ability to coordinate across marketing, ecommerce, and sales teams.
- Comfortable working in a lean team, rolling up sleeves, and making fast decisions.
- Understanding of ecommerce platforms (Shopify or equivalent) and CRM systems is a bonus.

- Salary range: £40,000 - £50,000
- 26 days holiday + bank holidays
- Company-wide quarterly bonus based on performance
- staff discount & family/friends discount
- (dental, optical, physio, 24/7 GP, gym discounts)
- mental health & menopause support programmes
- Office located 5 minutes from station

Stage 1:
- Introductory CV run-through and motivations chat with the Marketing Manager.
- In-person preferred.

Stage 2:
- Final interview with team members.
- Short presentation or case study on digital strategy or performance campaign review.

This is an exciting opportunity to take the reins of digital strategy at a heritage luxury brand going through transformation. You'll make a visible impact across web and store performance and help define what digital luxury means in 2025 and beyond.