Digital & Marketing Manager

Ready to drive digital transformation in a fast-paced, multi-brand environment? If you're a strategic marketer with a flair for digital innovation and team leadership, this role offers the perfect platform to make your mark.

A London-based business operating across the UK and Europe is seeking a Digital Marketing Manager to elevate its B2B and B2C presence across multiple hair and beauty brands. You’ll take ownership of a broad marketing function, working hands-on with content, e-commerce, analytics and social strategy—while leading a small creative team and working closely with senior stakeholders. From brand guardianship to campaign optimisation, this is your chance to lead a digital evolution.

This full-time position is based onsite in South Wimbledon (SW19), offering a salary up to £60,000 depending on experience. Benefits include 24 days’ holiday plus bank holidays and free on-site parking. Working hours are Monday to Friday, 8:30 to 5:30, with some European travel expected.

Key Responsibilities:

• Lead and implement digital marketing strategies across UK and European B2B and B2C channels.

• Oversee content creation, brand messaging and visual identity across all platforms.

• Manage and grow an in-house team including graphic designers and content creators, with potential for future hires.

• Own campaign performance metrics across SEO, social media, CRM and paid media.

• Support e-commerce growth through user journey optimisation and conversion tracking.

• Build partnerships with freelancers, agencies and potential influencer collaborators.

Skills & Experience:

• Proven success in a senior digital marketing role, ideally within FMCG, beauty or fashion sectors.

• Strong leadership skills with experience managing small, multidisciplinary teams.

• Excellent grasp of social media, e-commerce, SEO, analytics tools and campaign strategy.

• Experience tailoring messaging for varied European markets including France, Germany and the Netherlands.

• Confident project manager able to lead shoots, oversee creative output and ensure brand consistency.

• Fluent English essential; French language skills desirable.

How to Apply:

If you're ready to lead digital strategy in a business where creativity meets commercial impact, apply now or contact Niche Recruitment with any questions.