Digital Content Specialist

This role is for an experienced Content Marketer, with a background in creating engaging B2B marketing content across digital channels. This role will be part of an established marketing team, for a growing SME.

Client Details

Our client is a well established organisation within the commercial energy sector. With an office just north of Leeds, they are looking for a driven and experienced Digital Content Specialist to implement their lead generation strategy.

Description

The Digital Content Specialist role will involve:

• Owning and managing the company's social media strategy.
• Creating engaging content for social media, websites, and email campaigns.
• Working with in-house Graphic Designer to create graphics for social media posts, and other digital channels.
• Develop broader digital marketing strategy alongside the Head of Marketing.
• Optimize web content from an SEO perspective.
• Report on performance of social media campaigns.
• Keep up to date with emerging trends and new technologies in marketing to increase efficiencies.

Profile

A successful Digital Content Manager will have the following experience:

* 3+ years experience in a content marketing role
* A background in B2B Marketing - either through in-house or agency roles.
* A degree in Marketing, Business, or a related field.
* Knowledge of SEO.
* Track record of owning and managing B2B social media platforms - in particular LinkedIn.
* Experience with analytics tools - such as Google Analytics.
* Proven experience in a similar role, preferably within a similar sector.
* Excellent knowledge of digital marketing concepts and best practices.
* Strong organizational, and project management skills.
* Experience with design software including Canva.
* Exceptional communication and analytical skills.

Job Offer

On offer for the successful Digital Content Specialist:

• Competitive salary, up to £40,000 - experience dependent.
• 25 days holiday + additional holiday purchase scheme available.
• The opportunity to work in a supportive and collaborative team environment.
• Hybrid working option available.