Digital Content Specialist

Digital Content Specialist

Holmes Chapel – Hybrid

£30,000 - £35,000 DOE

Focus 5 Recruitment are partnering with a growing and ambitious business to recruit a Digital Content Specialist who can combine strong written content skills with visual creativity, digital marketing expertise and a commercial mindset.

This is an exciting opportunity for someone who enjoys creating content but is equally interested in what that content achieves. We're looking for someone who can write compelling copy, create engaging visual assets and use data and analytics to understand what is working, what isn't and how to improve performance.

This isn't a traditional copywriting role, nor is it a graphic design position. It's a genuine blend of content, design, digital marketing and conversion optimisation.

You'll be working primarily across landing pages, email campaigns and customer journeys, while also getting involved in advertising, blogs and wider campaign content.

We're looking for someone who understands that great digital content isn't simply about looking good or sounding good. It needs to capture attention, influence behaviour, move customers through a journey and ultimately contribute to business growth.

The Role

As Digital Content Specialist, you'll take ownership of creating and optimising digital content across a range of channels, with a particular focus on landing pages, email campaigns and conversion-focused customer journeys.

You'll combine written and visual content skills to create campaigns that are engaging, consistent and designed around a clear commercial objective. Working closely with the wider marketing team, you'll use performance data and customer insight to continually test, learn and improve content and campaigns.

Key responsibilities include:

* Creating persuasive copy and visual content for landing pages, email campaigns, websites, advertising, blogs and wider digital campaigns

* Creating and optimising landing pages and email campaigns with a strong focus on engagement and conversion

* Developing content and creative that supports lead generation, customer nurturing and sales

* Using tools such as Canva, Adobe Creative Suite or similar to produce engaging visual assets

* Adapting content and messaging for different audiences, channels and stages of the customer journey

* Supporting SEO, blog and wider content marketing activity

* Reviewing campaign and content performance and using analytics to identify opportunities for improvement

* Testing and refining messaging, creative and customer journeys to improve engagement and conversion

* Supporting CRM, email marketing, segmentation and personalised customer journeys

* Working collaboratively with the wider marketing team and stakeholders to deliver campaigns on time

About You

We're looking for someone who is creative, commercially aware and genuinely interested in what makes customers take action.

You don't need to be a fully-fledged designer or a specialist copywriter. Instead, we're looking for someone with a strong blend of skills who can confidently move between writing, visual content creation, digital marketing and performance analysis.

You'll ideally have:

* Previous experience in a digital content, content marketing, digital marketing or conversion-focused role

* Strong written communication skills with the ability to create engaging and persuasive copy

* Experience creating visual content using Canva, Adobe Creative Suite or similar

* A good understanding of landing pages, email marketing and digital customer journeys

* Experience creating content designed to generate leads, engagement or sales

* A commercial mindset and genuine interest in how content and campaigns contribute to business performance

* Experience using analytics and performance data to assess and improve content or campaign effectiveness

* An understanding of conversion principles and how to improve customer journeys

* Experience with CRM and email marketing platforms such as Mailchimp or similar

* Knowledge of SEO principles and experience creating search-optimised content

* Strong organisational skills, creativity and a proactive approach to finding new ideas and improvements

What's in it for You?

* £30,000 - £35,000 salary depending on experience

* A varied role combining content, design, digital marketing and conversion

* Genuine ownership and influence over campaigns and customer journeys

* The opportunity to see the direct commercial impact of your work

* A collaborative and ambitious marketing environment

* Significant opportunity for personal and professional development

* A growing business where ideas are encouraged and success is recognised

This is a fantastic opportunity for a commercially minded Digital Content Specialist who wants to do more than simply create content. You'll have the opportunity to combine writing and visual creativity with digital marketing, analytics and conversion optimisation – creating content that doesn't just engage customers, but helps turn them into paying customers.

For immediate consideration and full details, please apply ASAP
Only candidates based in UK and eligible to work in UK are allowed