Digital Events Executive (Webinars)

Job Description

Do you want to work for an established group, in a growing team?

In a digital events role where you’ll have autonomy to own and develop webinars that directly impact revenue growth?

Working in great offices in Manchester city centre and a fantastic benefits package?

This is a once in a career opportunity for an exceptional marketing executive to join a truly Sales Led business, maximising and leading the growth performance at an industry leading & Sunday Times ‘Best Places to Work’ organisation!

With an unrivalled track record of incredibly strong year on year growth of its subscription model business and part of a global group, with 14 operating companies and a group turnover of circa £400m, there is substantial financial backing for further expansion, including acquisition and international development. This represents an unparalleled career advancement opportunity for the exceptional individual.

THE ROLE

You are a passionate, analytical, and highly organised Digital Events specialist. You will be pivotal in demand generation efforts, leveraging the expertise of internal professionals to attract and convert new leads.
You will promote webinars via digital platforms, as well as ensuring webinars run smoothly and effectively and deliver against lead and revenue targets. You will own the end-to-end process, from pre-webinar promotion, to lead management into sales.

Webinar Development

• Strategically plan and execute a comprehensive Wellbeing webinar program
• Develop and execute strategies for attracting and converting leads through webinars.
• Deliver the webinar plan including content schedule, multi-channel promotional plan, marketing platform deliverables and sales plan to meet lead and revenue targets
• Prepare and distribute regular lead reports for sales teams and marketing teams
• Create briefs for marketing and sales team to support webinar promotion e.g. social media brief, email marketing brief, design brief, sales pitch

Strategic leadership

• Take ownership of the entire webinar program, from conceptualisation to execution.
• Develop a strategic roadmap for the program, aligning it with our demand generation goals.
• Ensure that the program delivers high-value content while achieving tangible results.
• Deliver sales blueprint including launch of all new webinar series, sales training, sales support collaterals, reporting and insights to meet targets

Content Creation

• Take ownership of the entire webinar program, from conceptualization to execution.
• Create engaging marketing campaigns through web, paid social, email, organic social to drive registration and attendance of webinars
• Ensure that the program delivers high-value content while achieving tangible results.
• Work with subject matter experts and marketing team to create content required for live/ simulated live webinars
• Create webinar content to ensure they’re educational and present the company as a thought leader in the space - and ultimately drive sales opportunity and revenue

THE CANDIDATE

Proven experience in program management and the development of webinars
Strong strategic thinking and tactical execution skills
Proficiency with webinar software and digital marketing tools
Excellent verbal and written communication skills
Excellent organisational skills and attention to detail