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Digital Growth & Brand Manager

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Job Description - Digital Growth & Brand Manager

Juice Recruitment is delighted to be partnering with an ambitious and fast-growing consumer brand entering an exciting new stage of commercial expansion.

We are looking for a Digital Growth & Brand Manager - a smart, creative, and commercially-driven individual who is passionate about brand building, digital marketing, and community engagement.

This role offers the chance to own digital strategy and execution across content, social, paid performance, e-commerce, CRM, partnerships, and brand presence — working closely with senior leadership and external agencies. It’s a brilliant opportunity to help shape a brand’s future while gaining exposure to all areas of a high-growth business.

The Role

You will lead digital marketing, brand storytelling, community engagement and drive growth across multiple digital channels. You’ll also manage agency partners and have a direct impact on performance, brand identity, and customer experience.

This is a high-autonomy position perfect for someone who thrives in entrepreneurial environments and wants to grow into a leadership role.

Key Responsibilities

Content and Social Media

  • Plan, create, and publish short and long-form content across Instagram, TikTok, LinkedIn, and Meta.
  • Own the social media calendar, drive engagement, and manage brand storytelling.
  • Track content performance and continually optimise based on insights.

Paid Media and Performance Marketing (with agency support)

  • Lead paid media strategy and work closely with external agencies to drive efficient performance across Meta, Google, and TikTok Ads.
  • Guide creative testing, manage campaign budgets, and optimise performance.

D2C & E-commerce Management (with agency support)

  • Drive direct-to-consumer growth via WooCommerce and Klaviyo platforms.
  • Set KPIs and continually improve conversion rates, AOV, retention and customer journeys.

CRM and Lifecycle Marketing

  • Build and optimise email campaigns, automations, and flows to drive engagement and repeat purchases.
  • Manage segmentation strategies and oversee CRM reporting and insights.

Brand Partnerships and Collaborations

  • Develop and manage partnerships, giveaways, and co-branded campaigns.
  • Identify and deliver new brand collaboration opportunities.

Community Building

  • Build the brand’s presence across key sectors such as drinks, farming, and sustainability.
  • Lead community storytelling initiatives to build authenticity and long-term brand credibility.

Insights and Reporting

  • Set up regular reporting cycles across paid media, CRM, social, and D2C performance.
  • Share data-driven insights to help guide marketing and commercial strategy.

What We’re Looking For

  • Strong content creation skills (e.g. video editing, Canva, Adobe Suite or similar).
  • 2-4+ years' experience in marketing, e-commerce, or digital growth (FMCG, food & drink preferred).
  • Proven experience growing D2C revenue and managing digital channels.
  • Familiarity with Klaviyo CRM and WooCommerce platforms preferred.
  • Commercially aware with a strategic mindset and creative intuition.
  • Excellent stakeholder management skills, including experience working with agencies.
  • A self-starter who is comfortable working independently and in fast-moving environments.

The Package

  • Salary £35,000
  • Flexible hybrid working (with regular collaboration at Herefordshire HQ preferred)
  • Clear career development opportunities into senior leadership roles
  • Work in a dynamic, supportive, and entrepreneurial team environment

If you’re a creative, commercially savvy marketer who’s ready to own a brand’s digital and growth strategy at an exciting time, we’d love to hear from you.

Apply today via Juice Recruitment to find out more!

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