Digital Marketing and Paid Media Manager

Job DescriptionJob Title: Digital Marketing and Paid Media Manager Length: Permanent Salary: £43,000Location: LondonWorking arrangements: 2 days on siteReports: 1 – Senior Digital Marketing Executive We are working on an exciting permanent position with a London based charity and world-renowned heritage site working on changing the perception of the organisation brand and increasing their reach in the UK and around the world.They are looking for a Digital Marketing and Paid Media Manager to provide expert paid media input to the marketing team, ensuring their media choices are data-driven and fully integrated across channels. Responsibilities:Manage and deliver paid search activity including owning, co-ordinating and optimising paid social activity.Lead innovation in digital marketing, drive performance tracking and optimisation of all paid media and facilitate the sharing of best media practice amongst campaign teams.Setting strategy and optimising performance for all paid media (digital and offline) to drive ambitious reach, engagement and sales targets. Working together with the Senior Marketing Manager to deliver a successful partnership with the media agency.Support marketing campaign teams to deliver digital aspects of individual campaigns and run cross-product campaigns. Ideal Candidate:Experience in a Digital Marketing leadership/management position preferably in the charity sector Significant media planning experience across a range of digital and non-digital channelsSubstantial experience in creating and managing successful B2C campaigns across a variety of digital marketing channels, including digital display and programmatic, paid social and paid search Previously managed media agenciesExperience in campaign tagging, tracking and Google AnalyticsExperience in gathering, analysing and reporting on digital marketing data to optimise performanceEditorial experience across a number of platforms, with excellent and demonstrable editorial skillsExperienced in delivering a data-informed, test and learn digital cultureIf you are interested in being part of this organisation’s journey please apply today to be considered.