Digital Marketing Executive

Your new company

My client is a well-known, national brand who have a fantastic reputation for style and innovation.They are currently seeking a Marketing Administrator to provide support to their established, dynamic Marketing Team.
This really is an outstanding opportunity for the right individual to join a forward-thinking organisation and become part of something exciting.

Your new role

• Responsible for developing and executing marketing campaigns and communications across digital platforms including websites, social media, email, and paid advertising to promote the company's values, services, products, establishments and people.
• Managing campaigns, analysing performance data, and optimising strategies to achieve business goals, including lead generation and sales growth; essentially, overseeing the company's online presence and using digital channels to reach target audiences effectively.
• Whilst supporting, training and developing internal stakeholders in best-practice digital marketing.
• Strategy development: Creating comprehensive digital marketing strategies aligned with overall business objectives, including target audience identification, channel selection, and campaign goals.
• Content creation: Producing engaging content for platforms including website, social media, and email marketing campaigns to attract and retain customers.
• Websites management: Overseeing and maintaining company websites, including content updates, technical maintenance, user experience, performance monitoring and SEO to improve rankings on search engine results pages through keyword research, on-page optimisation, and technical SEO.
• Paid advertising management: Managing paid advertising campaigns across platforms including Google Ads, social media ads, and display networks to reach specific demographics.
• Social media marketing: Developing and executing social media strategies to build brand awareness, engage with followers, and drive traffic to the website.
• Email marketing: Designing and sending targeted email campaigns to nurture leads and promote products and services.
• Training and workshops: Conduct training sessions on digital marketing channels and techniques.
• Analytics and reporting: Monitoring traffic, engagement, campaign performance, and key metrics using analytics tools to identify areas for improvement and make data-driven decisions.

What you'll need to succeed

• Strong understanding of digital marketing channels: Proficiency in various digital platforms like Google Analytics, social media advertising tools, email marketing platforms, and CRM systems.
• Content creation and copywriting skills: Ability to develop and write engaging content for different platforms, including website copy, blog posts, and social media updates.
• Effective communication and presentation skills: Ability to effectively communicate marketing strategies and campaign results to stakeholders.
• Project management skills: Efficiently managing multiple projects simultaneously while meeting deadlines.
• Collaboration: Working with other departments to ensure alignment with overall marketing goals.
• Creative thinking: Ability to develop innovative campaigns that stand out from competitors.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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