Digital Marketing Executive

Salary: £32,000 - £37,000

Location: Staffordshire

An exciting opportunity has arisen for a Digital Marketing Executive to take the reins of all digital channels and social media platforms for a well-established organisation. This role is perfect for someone who thrives on creativity, enjoys bringing fresh ideas to life, and is passionate about making a measurable impact through digital campaigns.

• Take ownership of all digital marketing activities across multiple social media platforms, ensuring consistent brand messaging and engagement with diverse audiences.
• Enjoy the freedom to introduce new concepts and creative campaigns, supported by a knowledgeable team that values your input and encourages growth.
• Benefit from flexible working opportunities and access to continuous training, helping you stay ahead in the ever-evolving world of digital marketing.

The Role:

• Oversee the management and optimisation of all digital channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
• Develop engaging content strategies tailored to each platform, ensuring alignment with overall business objectives and audience preferences.
• Implement SEO best practices across all digital assets to maximise organic reach and improve search engine rankings.
• Plan, execute, and monitor PPC campaigns to drive targeted traffic and achieve key performance indicators.
• Track, analyse, and report on the performance of digital marketing initiatives using analytics tools, providing actionable insights for continuous improvement.
• Collaborate closely with internal teams such as design, sales, and customer service to ensure cohesive messaging across all touchpoints.
• Stay up-to-date with industry trends and competitor activity to identify new opportunities for growth and engagement.

The Right Candidate:

• A minimum of three years' experience in a similar digital marketing role where you have managed multiple social media accounts simultaneously.
• Demonstrable expertise in both SEO and PPC techniques with proven results in increasing online visibility and driving targeted traffic.
• A creative flair that enables you to develop engaging content tailored for different platforms while maintaining brand consistency.
• Strong analytical skills with experience using tools such as Google Analytics or similar platforms to track performance metrics and generate insightful reports.
• Excellent written communication abilities allowing you to craft clear messages that resonate with varied audiences across digital channels.

What's next:

If you're ready to bring your passion for people into a role where your expertise makes waves-this is your moment!

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates