Digital Marketing Executive

At Eakin Healthcare, we put patients at the heart of everything we do. We are a family-owned global medical device company with a proud heritage of innovation and care. We deliver innovative solutions across Ostomy, Respiratory, and Surgical therapies, along with our Respond home delivery service. Founded over 50 years ago, we now have a team of over 700 dedicated people across three UK manufacturing sites, 12 international sales and distribution centres and export to over 60 countries. We’ve been recognised as a Great Place to Work®! And we’re proud to be named among the Best Workplaces in Healthcare and Best Workplaces for Women.

At Eakin Healthcare, we’re united by one mission: working together to improve lives - just like we’ve been doing for over five decades.

WHY JOIN US?

We’re good at what we do – come and join us and you can benefit from:

• Blended Working


• Bonus


• 25 days holiday plus bank holidays (rising to 28)


• Option to buy holiday days


• Wellbeing Programme


• Health Cash Plan


• Pension


• Life Assurance


• Enhanced Maternity/Paternity


• Cycle to Work Scheme


• Referral Scheme


• Long Service Awards


• Free Parking

ABOUT THE ROLE  

Reporting to the Interim Head of Digital Marketing – Ostomy, the Digital Marketing Executive is responsible for supporting the digital marketing team in the execution of the digital marketing strategy for the Global Ostomy & Wound business.

Working in a highly collaborative way, the Digital Marketing Executive is responsible for supporting in managing, growing, and maintaining the online presence of the Global Ostomy & Wound business across our Eakin and Respond brands, through the execution of Website, Search and Social activities.

The Digital Marketing Executive will play a crucial role in enhancing our digital presence by supporting content creation, scheduling, and optimisation across our websites to increase global engagement and brand visibility in our focus markets.

The role is key to supporting the ongoing build and optimisation of our eakinostomy.com website and enhancing our organic presence. The role will be a key support to launching product campaigns across our digital touchpoints, enabling a seamless user experience and optimising sample conversion rates.

The role will also support and accelerate the growth of our global social media presence.

KEY ACTIVITIES

Search

• Support the management and implementation of a global SEO strategy to enable increased online visibility.


• Support the team with ensuring all websites and content are fully optimised to enable maximum exposure, organic ranking growth and increased online brand awareness for the Ostomy business.


• Manage all offsite and onsite optimisation activity.


• Be responsible for identifying and conducting keyword research and utilising these within content to enable organic position growth.


• Report on search KPIs such as organic traffic, search engine rankings and other SEO aspects using Google Analytics and SEO Management platforms and provide recommendations based on performance data.

Website

• Maintain and execute minor updates, design and content uploads on all global Ostomy websites, inclusive of eakinostomy.com respond.co.uk.


• Working closely with the Digital Marketing team, ensure relevant new website content is promoted via our social media channels and develop new and innovative ways of driving traffic to the websites.


• Implement conversion rate optimisation activities and continually use in-depth data to analyse user behaviour to increase the site conversion rate and user experience.


• Alongside the team, manage the day-to-day relationships with external web developers and be responsible for ensuring all technical SEO activities are executed effectively.


• Report on all website KPIs and provide recommendations based on performance data.

Digital Marketing Funnel

• Working closely with the Global Ostomy Marketing Team, support the team with overseeing the successful co-ordination of all website and search elements of our marketing campaigns, proactively working to ensure their success.


• Support the Senior Social Media Executive with the creation of social media content across our global channels.

Marketing General

• Support the Digital Marketing Team – Ostomy on being experts regarding our competitor’s digital activity, and, where appropriate, adjust our digital marketing plan to capitalise on opportunities.


• Support the Interim Head of Digital Marketing – Ostomy to ensure all digital marketing communications adhere to the data protection legislation.


• Work in close collaboration with the wider Global Ostomy Product & Marketing team in executing any online Education and Event activities.

• Working closely with the Global Ostomy Marketing Team, ensure that the “look and feel” of our online presence has a consistent identity and tone of voice.

Other

• To adhere to the company’s Equal Opportunities policy and Dignity at work policy in all activities and to actively promote equality of opportunity wherever possible.

• To be responsible for your own health and safety and that of your colleagues, in accordance with the company’s’ Health and Safety policy.


• To adhere to the company’s Quality policy and Environmental policy.


• To undertake other duties as may be reasonably required.

KEY SKILLS

Essential

• BSc/BA in relevant field


• Previous experience in a digital marketing role


• Experience in using WordPress

• Strong data analytical skills


• Strong communication skills


• Attention to detail


• Excellent organisational skills

Desirable

• Professional qualifications / training in Digital Marketing


• Specific experience in Ostomy Care, Wound Care, Urology


• International experience

KEY WORKING RELATIONSHIPS

Internal

• Ostomy Global Digital Marketing Team


• Ostomy Global Marketing Team


• Ostomy Global Product & Insights Team


• Clinical Advisor - Ostomy


• Wider Ostomy Global Commercial Team


• Group functions: HR, Finance, Operations, R&D

External

• Users


• Digital & Design Agencies


• Patient Advocacy Groups


• Global SCN Community


• Wider healthcare networks

ADDITIONAL INFORMATION

• Ability/willingness to regularly travel within the UK and Internationally

COMPETENCIES

Customer Focus

Building strong customer relationships and delivering customer-centric solutions.

Tech Savvy

Anticipating and adopting innovations in business-building digital and technology applications.

Plans and Aligns

Planning and prioritizing work to meet commitments aligned with organizational goals.

Optimizes Work Processes

Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Collaborates

Building partnerships and working collaboratively with others to meet shared objectives.

Values Differences

Recognising the value that different perspectives and cultures bring to an organisation.

Communicates Effectively

Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Nimble Learning

Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.

The closing date for applications is: Friday 15th May 2026

If we receive a high volume of applications, we may close this role earlier than planned.