Digital Marketing Executive

Job Description

Digital Marketing Executive

Our Client is a PR, marketing and communications agency based in Leicester.

The company is run by two directors with over 35 years' experience in PR, communications and marketing, working in agency, in-house and freelance roles, plus two other staff members.
We’ve worked and continue to work locally, regionally, nationally and internationally to successfully promote individuals, SMEs, charities, businesses and multinational corporations across a diverse range of sectors including electronics, IT,

telecommunications,

healthcare, tourism, leisure, hospitality, public sector, inward investment, printing, sustainable transport, arts and culture, festivals, finance, construction, retail, and many others.

The Person:
We are looking for an experienced and confident self-starter to support a range of client and business activity.
You will have experience of paid social media, especially LinkedIn: setting up, managing and reporting on campaigns.
Needless to say, you should have knowledge of marketing communications and business in general. Being organised is critical. Attention to detail is built into how we work.
Experience using Word is a given, being good with PowerPoint and Excel would be a bonus. It wouldn’t hurt to know your way around some graphics and video tools like Canva, but we’re not looking for a designer.
You will be working on a range of clients across a range of different market sectors, including multinational B2B technology clients so an interest in electronics and broader technology areas is crucial.
Previous agency experience would be a bonus but isn’t a deal breaker.
You may also have some or all of these skills, or be willing and able to learn:
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Verbal and written communication
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Copywriting – understanding tone and style for web, social media, press releases, case studies, articles or white papers – producing content is at the heart of everything that we do
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Confident holding a conversation in person, online or on the phone to discuss a wide range of business-related subjects
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Using web content management systems such as Wordpress
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Digital marketing techniques such as PPC, SEO and email marketing
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Writing strategic marketing plans and activity schedules
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Producing and delivering cross-platform social media activity
You will be comfortable working individually and independently or as part of a team.

Details:
While this role is intended to be full-time, we are open to applications from candidates looking for a part-time position. The exact hours are flexible by prior agreement, however we would expect some time spent in the office each week. The job is based at in Leicester and our flexible working policy means that working from home for some elements of the job is possible by prior agreement.

There may also be some client meetings to attend, in addition to the directors or as a representative of the company, which could be on video platforms or in-person.