Digital Marketing Executive

Job Description

The Company
Our client was launched in 2016 as an organiser for high quality race events for the running community in the North West of England. What started as 500 runner events are now at over 20,000 runners and the business has expanded into retailers of specialist running equipment along with sports nutrition, merchandise and sports massage.

About the Job
As Marketing & Social Media Executive your main responsibilities will be to manage multiple, ad-hoc projects to support the Marketing Manager on brand execution. Assist with the growth of social media channels (inc. Instagram, Facebook, YouTube, Tiktok and Strava) by creating engaging content and activity in line with consumers needs and desires.

This role is predominantly focussed on marketing and social media within the business but you will also gain experience in other areas including our events, retail store and online.

Essential Duties and Responsibilities:

Assist the Marketing Manager in developing and delivering the marketing strategy.
Assistance with brand marketing projects in line with key dates and objectives.
Managing planning, content creation and copywriting of organic content for Run North West.
Working with the Marketing & Social Media Manager to grow the RNW social channels including Instagram, Facebook, Tiktok, Youtube & Strava.
Sourcing credible and reliable influencers to collaborate with on ad-hoc projects.
Analyse, evaluate and optimise organic content calendar on an on-going basis.
Liaise with external agency on social ad performance and update where necessary.
Help develop and brief creative content ideas and activities for social content production.
Ensure organic social media plan is integrated and effectively communicated with internal stakeholders.
Writing of engaging digital content including blogs and website copy.
Engaging with users on social media to increase brand awareness.
Assistance with creation
Work across other functions of the business when needed including events & retail.

Candidate Requirements
A recent graduate with a degree in Business/Marketing or related subjects.
Looking for an entry level role offering lots of scope to learn and progress.
Strong project management skills.
An outstanding communicator both verbally and visually.
Strong IT skills.
Entrepreneurial mindset with ability to manage multiple projects simultaneously.

Bonus Points For
Experience of social media management; ideal candidate also has an interested in running culture.
Experience in creating high quality digital assets from scratch.
Experience in planning and creating best in class social content.
Copywriting with the ability to capture running audience tone of voice.
Knowledge of influencer management and experience of paid social activation with knowledge of best practice formats.
Experience in running, outdoor, sports industry.
Experience of managing a range of relationships (internal stakeholders up, down and across the organisational matrix).

Benefits
21 days annual leave
Pension
Staff discount