Digital Marketing Executive - PPC and SEO

Higher are a boutique recruitment agency specialising in the HR and Marketing professions. We are pleased to inform you of a new role that we are working on for one of our clients:

Position: Digital Marketing Executive (SEO & PPC Focus)

Salary: £25,000 - £30,000 depending on experience

Location: Blackpool (onsite)

What's the background?
We’re working with a long-established and highly successful business that has been designing and supplying innovative environmental and safety products for over 65 years. Their products are sold both in the UK and internationally, and they’ve built a reputation for quality, sustainability, and ethical practices.

You’ll be joining a well-resourced Marketing team at their Blackpool HQ, where you’ll be supported with comprehensive training and a wide range of employee benefits (including a final salary pension, free onsite gym, and subsidised café).

What's the role?
As a Digital Marketing Executive, you’ll play a key role in helping to drive online traffic, visibility, and ultimately revenue. Your work will focus on optimising the performance of their website and B2B marketing efforts, particularly through SEO content creation and CPC/PPC campaign management (across Google and Bing).

This isn’t an agency or chaotic startup environment. You’ll have the time and support to learn, develop, and do the job properly.

Key responsibilities:

• Write keyword-rich SEO content tailored to specific audiences across multiple websites
• Conduct keyword research to identify the best opportunities for traffic growth
• Manage and optimise PPC/CPC campaigns to drive performance and ROI
• Monitor the effectiveness of SEO and PPC strategies using tools like Google Analytics
• Stay up to date with the latest developments in SEO and paid media best practices
• Support B2B social media and content marketing efforts where needed

Who are we looking for?

• Experience managing CPC/PPC campaigns (e.g. Google Ads, Bing)
• Excellent written communication skills and an interest in content creation
• Strong analytical skills — you enjoy digging into data to spot trends and opportunities
• A good grasp of digital marketing tools and platforms

The package includes:

• 33 days holiday (rising to 38 with service)
• Buy/sell up to 5 days holiday each year
• Final salary pension scheme
• Private health insurance & life cover after qualifying period
• Subsidised onsite café and free gym
• Paid charity days and regular social activities
• At-cost EV charging points, and free parking

If you're looking for a well-rounded digital role in a secure, growing business that genuinely values its people — and you’ve got a flair for SEO and PPC — this could be a brilliant next step.