Digital Marketing Executive, UK Digital Acquisition

International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.

Digital acquisition of new Cardmembers is a key driver for growth in the UK market. This success is built on integrated, results-driven execution, a focus on ongoing and robust innovation, and a strong team. The Digital Marketing Executive role sits within the Digital Acquisition team, within UK Card Services which is responsible for managing digital channels to acquire new Cards across our consumer and commercial portfolio.  

As part of Digital Acquisition, Acquisition Acceleration will spearhead the next wave of innovation and transformation across our UK acquisition capabilities, unlocking new opportunities to accelerate customer acquisition and deliver sustainable, long-term growth. 

This is an exciting opportunity to play a pivotal role in shaping and accelerating UK acquisition growth. The successful candidate will have end-to-end ownership of critical governance processes while leading the execution and delivery of key acquisition acceleration capabilities. The role offers a unique opportunity to drive commercial growth while ensuring robust governance, effective risk management and operational excellence.  

Key Responsibilities:  

• Lead and own governance processes for Acquisition capabilities, including New Product Approvals (NPA) process, operational risks assessments, control management activities, TLM requirements 
• Drive the execution and delivery of key acquisition capabilities with best-in-class UX and content  
• Ensure appropriate controls and monitoring are in place across key acquisition acceleration capabilities 
• Partner with Control Management to identify governance requirements, design, implement and enhance controls and manage inherent risks  
• Support Risk Control Self Assessments, control testing, refinement to ensure effectiveness  
• Collaborate with key stakeholders including COE, Compliance, Product teams, Risk and other key stakeholders to align and plan for upcoming initiatives and capabilities  
• Regularly update wider business teams and senior leadership on project statuses  

Minimum Qualifications:  

The successful candidate will be highly professional, confident and personable with high levels of energy, and a proactive attitude. The candidate will need to be organised to work in a fast-paced environment and be able to manage multiple projects and deadlines, prioritising effectively. It is essential that the candidate is a team player able to work collaboratively with a variety of internal groups, as well as have the ability to drive projects independently. Some other key requirements:  

• Strong project management skills, ideally experience with control management and new product governance 
• Solid understanding of operational risk management frameworks  
• Passion for Digital Marketing, with desire to build experience in Digital Product Management and User Experience (UX) 
• Outstanding communication and stakeholder management skills, with ability to articulate complex ideas simply  
• Exceptional diligence and attention-to-detail with strong organisational skills, especially with balancing multiple projects  
• Highly motivated with can-do attitude, and ability to work well under pressure and adapt well to changing circumstances

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for this position.