Digital Marketing Leader

Are you an experienced Digital Marketing Manager with a proven track record in B2B and B2C? Do you have a passion for the hair & beauty sector? If you’re seeking a an opportunity to play a pivotal role in shaping a brands future, this role could be for you!

An exciting opportunity has arisen for an experienced Digital Marketing Manager to join a growing global business based in South West London. With a strong presence in the hair and beauty sector, this role offers the chance to lead digital strategy across B2B and B2C channels, grow e-commerce platforms, and build an agile marketing team. Working within a loyal, close-knit team, you’ll have the freedom to make a real, lasting impact as the company embarks on its next phase of growth.

Based in South Wimbledon (SW19), this full-time role offers a salary of up to £60,000 per annum, and great benefits including 24 days holiday (plus bank holidays) and generous staff discount.

Key Responsibilities:

• Develop and implement a digital marketing strategy across multiple brands in UK and European markets.
• Drive e-commerce growth for both B2B and B2C platforms, including managing the DTC channel.
• Oversee and build a creative team, including content creators, graphic designers, and future social media executives.
• Manage social media and influencer marketing strategies, ensuring brand voice and tone of voice consistency.
• Analyse campaign and website performance using Google Analytics and other platforms to optimise growth.
• Act as brand guardian, maintaining the look, feel, and positioning of all brands across digital touchpoints.

Skills & Experience:

• Proven experience in digital marketing leadership within the hair, beauty, or FMCG sectors.
• Strong track record of managing multi-brand portfolios and e-commerce platforms.
• Expertise in content creation, social media management, influencer partnerships, and campaign analytics.
• Ability to tailor digital strategies across UK and European markets with cultural sensitivity.
• Previous experience in team leadership, with a hands-on approach to building and managing marketing teams.
• A values-driven, collaborative approach with an entrepreneurial spirit.
• Fluency in French would be highly desirable

How to Apply:

If you're ready to make your mark and shape the future of a growing portfolio of brands, we’d love to hear from you. Apply now, or get in touch with Niche Recruitment with any questions.