Digital Marketing Manager

Marketing & Digital Manager

•    Location: West London

•    Job Type: Full-time, Permanent 

•    Salary: £50,000 - £55,000 + bonus 

•    Great Benefits 

Currently partnered with a luxury premium brand who are currently seeking a dynamic and experienced Marketing & Digital Manager. This role is instrumental in driving the company’s online growth and requires a proactive team player who is enthusiastic about learning and growing within the company. 

Day-to-Day Responsibilities:

• Collaborate with the Global Marketing Director to develop and implement a comprehensive marketing strategy across digital and traditional channels.
• Manage the marketing budget, optimising spends on media buying, measuring results, and improving ROI efficiency.
• Develop and execute local and regional marketing campaigns to drive sales, in alignment with sales team insights.
• Ensure all marketing activities are consistent with brand guidelines, including advertising, PR, promotions, in-store POS, and direct marketing.
• Oversee new product releases, optimising product pages and copywriting with SEO strategies.
• Lead paid marketing initiatives across various platforms including search engines and social media.
• Manage ecommerce and marketing projects, such as product launches and multimedia shoots.
• Develop brand assets with agencies for promotional and brand advertising.
• Enhance web and email user journeys in collaboration with digital agencies, supporting a CRO test-and-learn approach for optimal customer experience.
• Construct a promotional calendar with the Sales Director and Senior Ecommerce & Marketing Executive, targeting key trading periods.
• Manage social media strategies to effectively represent the brand.
• Provide monthly sales and marketing reports for management meetings.
• Increase customer feedback volume and grow marketing automation with targeted campaigns.
• Coordinate special events like trade shows and manage all Point of Sale across showrooms.
• Continuously collaborate and share best practices to drive conversions.
• Knowledge of HTML, email development and design, and working with Email Service Providers.
• Agency management experience.
• A degree or professional qualification in Marketing is beneficial but not essential.

How to Apply: If you have a passion for luxury and premium brands with the relevant skillset in marketing please apply below.