Digital Marketing Manager

The Digital Marketing Manager will lead and execute Holmes & Hills Solicitors' digital marketing strategy, with a strong focus on managing and optimising the firm’s website and supporting paid advertising. This is a hands-on role that combines strategic planning, digital content creation, SEO, and performance management. The successful candidate will take ownership of all aspects of the firm’s digital presence, particularly website performance, keyword rankings, and content development, ensuring best practice is applied across all platforms.

Key responsibilities include:

• Develop and manage the firm’s overall digital marketing strategy to support business growth and client engagement.
• Oversee the day-to-day management of the firm’s websites, including content updates, SEO optimisation, keyword targeting, and site performance monitoring.
• Liaise with the firm’s external web agency to resolve technical issues, implement improvements, and support larger-scale development work.
• Ensure robust SEO practices are in place, including keyword research, content structuring, internal linking, and securing high-quality backlinks.
• Plan, create, and edit video content for use on the firm’s website and digital channels.
• Use platforms such as Google Analytics 4, Search Console, and Google Tag Manager to track performance, identify issues, and optimise digital campaigns.
• Support paid advertising (PPC), reporting on ROI and keyword alignment.
• Ensure all content and platforms meet legal marketing standards, GDPR compliance, and accessibility best practices (e.g. WCAG).
• Work closely with the Senior Marketing Manager to ensure digital activities align with broader marketing and business development goals.
• Monitor emerging trends, digital tools, and competitor activity to ensure the firm remains digitally competitive and innovative

Your experience 
We are looing for someone with a minimum 5 years’ experience in digital marketing. Proven experience delivering or managing technical digital projects, including website migrations and SEO focused initiatives. Demonstrable experience in managing multi-channel campaigns (SEO, PPC, content, webs-pages). Experience working in a professional services or regulated industry. Strong working knowledge of Google Analytics 4, Search Console, Meta Tags and digital marketing reporting.

Additional Experience with legal sector marketing or professional service marketing is desirable but not essential for this role, as well as project management experience.

Skills needed:

• Solid technical SEO knowledge, including redirects, indexing, and crawl optimisation. 
• Ability to brief and manage external suppliers (e.g., developers, agencies). 
• High-level written and verbal communication skills, tailored to professional audiences. 
• Proficiency with digital tools: Google Analytics 4, Search Console, PPC dashboards, SEO tools (e.g. SEMrush). Digital marketing qualification.

Other skills such as, basic HTML/CSS knowledge or ability to review web elements, familiarity with data privacy laws, particularly GDPR and knowledge of design tools such as AdobeCreative Suite would also be preferable but not essential.