Digital Marketing Manager

Role: Digital Marketing Manager– Stockton

Salary: up to £55K per annum

Working Hours: Monday – Thursday 08:30-16:30 and 15:30 finish on Friday

Benefits:

• 28 days holiday
• Hybrid working pattern
• Free onsite parking

Elevation Recruitment Group - Marketing Division are excited to be working with a leading provider of vehicle solutions. Our client have a strong commitment to innovation and customer satisfaction and aim to deliver high quality products made bespoke to each of their clients.

General overview:

You’ll take strategic ownership of our clients’ marketing, leading both tactical execution and long-term direction. Your mission: drive high-quality B2B lead generation, elevate digital presence, position senior leadership as sector thought leaders, manage high-impact integrated campaigns, and ensure brand consistency across channels, comms, events, and the Shopify parts store.

Responsibilities:

Lead Generation & Funnel Management

• Design and operate performance-driven lead generation campaigns across search, social, email, partnerships, and referral channels
• Own the marketing-qualified lead (MQL) pipeline—optimise volume, quality, and conversion, working closely with Sales

Integrated Campaign Planning & Execution

• Manage multi-channel campaign delivery: paid, organic, email, events, PR
• Coordinate asset creation, messaging, timing, targeting, and budgets
• Monitor campaign performance and continuously iterate

Thought Leadership & SMT Profiling

• Position its senior team (SMT) as visible, trusted industry authorities
• Own editorial planning and execution of blogs, white papers, LinkedIn content, webinars, and speaking engagements

Digital Presence & Shopify Content

• Manage website, Shopify storefront, email, social, and paid platforms
• Optimise SEO, UX, CRO, and digital storytelling—aligning content with campaigns and commercial objectives

Strategy, Planning & Budgeting

• Deliver the annual marketing strategy tied to commercial KPIs and company objectives
• Manage marketing budgets for maximum ROI
• Present monthly and quarterly performance analyses to the Commercial Director and SMT

Customer & Market Insights

• Develop ICPs and buyer personas based on customer data and external research
• Conduct competitor benchmarking, market trend analysis, and customer surveys to inform strategy

Tech Stack & Operations

• Oversee CRM (e.g. HubSpot), GA4, email platforms, CMS, Shopify, analytics dashboards
• Ensure clean data, accurate metrics, lead scoring, attribution, and lifecycle tracking

Stakeholder Collaboration

• Partner with Sales, Product, Finance, and Customer Success to inform and align strategies
• Contribute marketing insight during product launches and company planning cycles

Compliance & Risk Management

• Ensure all marketing activity adheres to GDPR, email opt-in regulations, and general compliance
• Escalate and manage any PR or brand-risk scenarios

Team Leadership & Development

• Line-manage and mentor the Content Executive and Creative Designer
• Set objectives, conduct reviews, and build team capability

Experience & Competencies

Essential:

• Minimum 5 years in B2B marketing, with strong expertise in campaign management and lead generation
• Proven ability to run integrated performance marketing, content-led and event-based programmes
• Hands-on experience with CRM systems, Google Ads/LinkedIn Ads, GA4, CMS platforms, Shopify
• Excellent communicator, strategic thinker, and confident presenter to senior stakeholders