Digital Marketing Manager

Digital Marketing Manager | Hospitality/ Restaurant/ Pub Group

12 Month FTC/ London / Hybrid
£40-50k + Benefits

Zachary Daniels are proud to be partnering with a much-loved hospitality brand to recruit a Digital Marketing Manager (Maternity Cover). This is a fantastic opportunity to join a business with huge heritage, a loyal customer base, and a reputation for doing things differently.

In this role, you'll take ownership of digital strategy across CRM, paid media and loyalty programmes, leading a small team and working closely with the wider marketing function to deliver engaging, sales-driving campaigns.

The Role:

As Digital Marketing Manager, you will:

• Lead the CRM strategy across pubs and hotels, developing campaigns that are personalised, relevant and effective.
• Manage the relationship with Acteol, ensuring the platform is optimised and delivering maximum value.
• Support the roll out and day-to-day management of the loyalty programme and membership scheme, creating and monitoring customer communications.
• Set up, test and maintain automated CRM journeys including welcome, pre- and post-stay, birthdays, reviews and more.
• Lead the Paid Advertising team across social, search, display and maps, ensuring all campaigns are on brand, optimised and deliver ROI.
• Support and train Area Sales & Marketing Co-ordinators and pub teams in digital best practice.
• Analyse reporting to shape strategy, measure performance and drive continuous improvement.

About you:

• 6+ years' experience in a digital marketing role.
• Strong knowledge of CRM, digital advertising and analytics.
• Experience managing direct reports.
• Proficiency in Google Ads and Meta for Business.
• A track record of making data-driven decisions and optimising campaign performance.
• Excellent copywriting and communication skills.
• Experience in loyalty programmes and/or hospitality marketing would be a real advantage.

Why join?

This is a business with genuine heritage, personality and pride. They value respect, empowerment, quality service and individuality - and they're not afraid to do things differently. As Digital Marketing Manager, you'll have the freedom to make an impact, lead strategy, and bring innovative ideas to life.

If you're a self-starter with a passion for digital and hospitality, this is an outstanding chance to take the next step in your career.

Please apply today!

BBH34276