Digital Marketing Manager

• Develop and execute digital marketing plans in alignment with overall brand

and product strategy.

• Manage digital advertising & lead generation campaigns (including paid

search, display, social media, affiliates, automotive publishers and retargeting

ads).

• Lead SEO/SEM strategy and execution to drive organic traffic and improve

website performance.

• Oversee website content, performance, UX, and analytics (working with web

developers and creative teams).

• Collaborate with PR, Retailer and Creative teams to deliver engaging and

brand\-consistent campaigns.

• Implement and manage CRM and email marketing initiatives to support lead

nurturing and conversion.

• Analyse & report on digital campaign performance using tools like Google

Analytics, Meta Ads Manager, and GA4.

• Manage marketing budgets and ensure strong ROI across all platforms.

• Monitor competitors and industry trends to identify opportunities for

innovation.

• Ensure compliance with advertising standards and data protection regulations

(e.g., GDPR).

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related

field.

• 5+ years of digital marketing experience, preferably in the automotive,

consumer goods, or tech industry.

• Strong understanding of digital marketing channels & lead generation

methods (SEO, PPC, Social, Programmatic, Email).

• Experience managing website CMS platforms (e.g., WordPress, Drupal) and

analytics tools (e.g., GA4).

• Solid knowledge of social media platforms (Meta, TikTok, LinkedIn, YouTube)

and ad manager platforms.

• Proficiency in marketing automation and CRM platforms (e.g., Salesforce,

HubSpot, Mailchimp).

• Analytical mindset with a focus on performance metrics and ROI.

• Excellent project management and communication skills.

• Automotive industry experience and/or bilingual (Mandarin/English) is a plus.

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