Digital Marketing Manager

Our client is a leading civil construction services company; they are now seeking an experienced Digital Marketing Manager to join their team. You will be responsible for driving digital lead generation, pipeline growth, and brand visibility across the UK business, with occasional support for US initiatives. The role covers digital campaigns, website optimisation, SEO, analytics, events, content, and CRM workflows.

Responsibilities

* Plan and optimise digital campaigns across email, paid social, web and manage end‑to‑end campaign delivery and performance reporting.

* Improve ROI through continuous testing and optimisation.

* Align activity with commercial and sales priorities.

* Manage and update the WordPress website - Improve UX, performance, and conversion rates.

* Develop SEO strategies to grow organic visibility.

* Optimise content for emerging AI/LLM search environments.

* Build dashboards and track digital KPIs.

* Analyse website and campaign data to generate insights and support data‑driven decision‑making across the business.

* Support planning and delivery of events, exhibitions, and conferences.

* Develop promotional plans and coordinate suppliers and internal teams.

* Manage timelines and deliverables.

* Coordinate brochures, product literature, presentations, and digital assets.

* Maintain brand consistency across all materials.

* Support photography, video, and visual content creation.

Requirements

* Proven B2B digital marketing experience.

* Experience in industrial, technical, engineering, manufacturing, or business services.

* Hands‑on delivery of digital campaigns and website management.

* Strong Google Ads, WordPress, SEO, and analytics skills.

* Ability to interpret data and turn insights into action.

* Experience with LinkedIn Campaign Manager and marketing automation.

* Photography, video, and content creation capability.

* Understanding of AI/LLM search optimisation.

* Event and exhibition support experience.

* CRM experience.

* Strong understanding of segmentation and GDPR.

Benefits

* Competitive Benefits package

* Ongoing career development opportunities

* Hybrid working

Some UK Travel required
Only candidates based in UK and eligible to work in UK are allowed