Digital Marketing Manager

Job Description Website Manager
Lymm
£32,000

Following strong growth, an exciting opportunity has arisen within our marketing team for a driven Website Manager. Responsible for enhancing the customer journey and user experience across digital touchpoints, this role involves managing websites, lead generation, CRO initiatives, and supporting overall digital marketing performance. Reporting to the Senior Brand Manager, you will contribute to a growth plan, collaborating with the marketing team and cross-functional groups.

Key Responsibilities:
Coordinate the online and offline customer journey to acquire and nurture leads.
Implement website optimisation for user flow and performance improvement.
Monitor CRM (Hubspot) performance through coordination with relevant touchpoint owners to accurately measure KPI’s.
Identify and execute new initiatives to support digital projects and website efficiencies.
Lead digital KPI tracking and regular data-driven insight and reporting.

Required Skills:
3 years plus, proven relevant experience in digital, ecommerce or website management role, either agency or inhouse.
Strong working experience of KPI tracking and performance analysis including GA4 and Microsoft Excel
Working knowledge and experience of:
WordPress
HubSpot (CRM)
Power BI
Google Analytics and reporting tools - GA4, Looker, Google search console
SEO tracking and performance analytics, SEMRUSH, Moz
Ecommerce platforms including Magento or Shopify
A keen eye for design and be at home talking about user experience, customer journey and SEO optimisation.
Good working knowledge of ecommerce merchandising and on-site search optimisation.
Exceptional communication skills with the ability to provide clear insight and direction from data given.
Experience building content and developing brilliant user experiences and will be on top of analytics and reporting to make sure that we’re identifying issues and opportunities within our group quickly and efficiently.
Experience using HubSpot or similar CRM software and be proficient at working within and developing relevant dashboards and reports to answer specific business questions.
Experience in website content and understanding how to create a user journey through a platform.
Collaborating closely across the marketing team to deliver best in class cross platform campaigns.
Building competitor insight and understanding.
Partnering with paid search and social to ensure that all leads and enquiries are captured and feed into the user and customer acquisition journey. Be confident with data and demonstrate the ability to use other packages and platforms successfully. Alongside a strong technical and data driven ability with a broad understanding of software and systems to build our SEO and UX journey.

What’s in it for you?
Free breakfast, lunches and healthy snacks including fresh fruit.
Enhanced Maternity, Paternity Fertility and Adoption leave.
Regular staff rewards.
Team appreciation events.
Long service awards.
Dedicated wellbeing package.
Highly discounted childcare.
Annual Leave
25 days plus bank holiday annual leave with a day off for your birthday

Key Requirements:
This is a full-time, permanent, 3 day a week in the office in Lymm (Cheshire) position with 2 WFH days,
Demonstrate ability to work in the UK.
UK Driving Licence