Digital Marketing Manager

Job Description

About Immersify

The idea of Immersify Education was conceived 5 years ago to address the problem that educational resources are outdated, expensive and discourage the engagement of students.
Our solution bridges the gap between theoretical and practical learning by utilising augmented reality and interactive animation, 3D modelling, gamification and personalisation.
The benefit of this over traditional materials is that it facilitates students with different learning styles, the content can be personalised and gamified and the concise information is more suited to the present generation of learner.

Position – Digital Marketing Manager

Immersify Education is quickly scaling and innovating in the EdTech space, growing a variety of customer segments and creating opportunities to scale.

In line with this, Immersify Education is seeking a highly skilled Digital Marketing Manager. The ideal candidate will have a proven track record of successfully developing and executing digital marketing strategies and campaigns for international markets, particularly in the EdTech sector, with preference for candidates with a background in higher education and knowledge of the US market.

As Digital Marketing Manager at Immersify, you will play a crucial role in driving brand initiatives, website traffic, and generate leads for revenue growth. We are looking for a results-driven digital marketing professional with a passion for transforming education through technology.

Responsibilities

Formulate strategies to make the Immersify brand more recognisable and memorable to the target audience through various digital channels.
Drive website traffic using SEO, SEM, social media, content marketing, and other digital tactics to attract visitors to Immersify’s website.
Generate leads by creating campaigns and content that attracts potential customers
Enhance customer engagement by fostering interactions with current and potential customers through social media, email marketing, and other channels to build relationships and brand loyalty.
Optimise conversion rates by improving the percentage of website visitors who take action, run A/B testing, user experience enhancements, and targeted content.
Ensure Immersify’s digital platforms are user-friendly, aesthetically pleasing, and efficient
Manage digital advertising campaigns by planning, executing, and optimising paid advertising efforts on digital ad networks to achieve specific marketing objectives.
Measure and analyse performance using analytics tools to monitor and report on the effectiveness of digital marketing efforts, and make data-driven decisions to refine strategies and tactics.
Maintain consistent brand messaging by ensuring that all digital content aligns with the brand’s voice, values, and messaging guidelines.
Collaborate with sales, development, content, and other departments to ensure marketing efforts are aligned with overall business goals.

Requirements

Proven experience in a digital marketing position
Degree in marketing
Demonstrated success in developing and implementing international marketing campaigns and supporting a global B2B product
Strong analytical skills with the ability to use data to inform decision making
Strong understanding of digital marketing channels and technologies
Excellent organisational, communication, and interpersonal skills
Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
Proficient in Word, Excel, Outlook, and PowerPoint.
Comfortable using a computer for various tasks.

Desirable experience

Experience running digital marketing initiatives in the EdTech industry
Experience marketing SaaS products
Strong proven record of success in higher education
Experience marketing in the US market

Benefits:

Salary ranging from £35,000 - £40,000 depending on experience
Hybrid working, with Monday and Friday from home, and

Tuesday – Thursday in our Manchester-based office .
7.5 hours per day, flexible working hours from start as early as 7:30 am
23 days annual leave plus bank holidays
Collaborative and inclusive work environment with a lively company culture.
Inclusion in the companies EMI share options scheme

Start Date: ASAP

How to Apply:

Please submit your CV and a cover letter which outlines your track record of delivering in your previous experience as a marketing leader.