Digital Marketing Manager

Job Description

Please note: this is a role within a marketing agency, which means doing strategy and marketing management for multiple clients.

About Blend
Blend are the #1 HubSpot website agency.

We help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation.

Since opening our doors in 2010, we've worked with hundreds of B2B companies and consistently observed a recurring theme: even the best marketing could be let down by an ineffective website.

That's why we're on a mission to deliver best-in-class websites and strategic, buyer-centric marketing, to provide our customers with a demand generation engine that fuels their pipeline.

Summary of the role
We are seeking an ambitious Digital Marketing Manager to join our growing agency. The core responsibility for this role is creating and managing marketing strategies that help our B2B technology sector clients achieve their commercial objectives.

The ideal candidate will have both the technical know-how of SEO, PPC and UX, as well as the creative ability to craft strategies and choose appropriate tactics to deliver on the set direction. The ability to analyse data and gather insights is a crucial skill that is required to be successful in this role.

You'll work particularly closely with our website projects team and the creative studio to craft best-in-class websites. Ideally, we're looking for someone who has experience with website information architecture and is able to combine SEO findings with sitemap recommendations. Moreover, practical know-how of user experience best practices and buyer journey strategy will be a plus.

You will be proactive, seeing the client as an extension of our team, never settling for average and always seeking the best results as you immerse yourself in their performance and the market.

Responsibilities
You will be supporting the Strategy team in digital marketing programme delivery. This includes:
creating marketing strategies which are closely aligned with inbound demand generation methodology
carrying out SEO analysis and crafting appropriate search engine channel strategy
collaborating with the content team to plan content deliverables
leading the information architecture planning based on SEO research and customer needs
participating in user experience development workshops, representing the set strategic direction
collaborating with the wider team to ensure collective, timely, and cohesive activity execution
learning and growing to be able to take on more responsibilities

Mandatory skills
A minimum of 2-3 years of digital in-house or marketing agency experience
BA or MA level in Marketing, Business or a related subject
Experience and fluency with B2B marketing platforms (e.g. LinkedIn) and website CMS systems (e.g. HubSpot), CRM systems (e.g. HubSpot), Google platforms (e.g. Search Console, Ads, Analytics) and SEO management tools (e.g. Ahrefs)
Passion and strong understanding of the inbound marketing

process/methodology
Creative, confident and positive approach to problem-solving
Excellent written and interpersonal communication skills
High attention to detail
Willingness to learn and continuously develop as techniques and requirements advance and change
Always looking for a solution or a better way to do things

Other details
A competitive salary based on experience
Hybrid working (office based in Reading)
25 days of holiday plus Bank Holidays
10 working days of "work from anywhere"
Medical insurance through Aviva that includes optical and dental cover
Finish-early Friday
Pay-day pizza
Company pension
Team budget for social activities
Pre-tax contributions to your pension - helping you plan for, you know, old age
Trust, transparency and flexibility