Digital Marketing Manager

Job DescriptionAbout CareologyOur mission is ‘To transform traditional cancer care, with patient-first digital technology that is connected, intuitive and easy for everyone to use’.Careology is a clinically-validated, digital cancer care platform that connects patients to their healthcare team, navigators and caregivers to create a joined-up ecosystem. Patients feel empowered and in control, healthcare professionals have ‘always on’ unique access to comprehensive insights, and caregivers are equipped to help support a cancer diagnosis. Careology enables higher quality, higher value care, whilst transforming the patient experience and delivering clinical efficiencies, unlocking a new standard of cancer care.The RoleWe are looking for a Digital Marketing Manager joining a lean but high-performing Marketing Team to take our CRM and digital marketing efforts from 1, and in many cases 0, to 10! We are a startup where the early team have a strong background in various frontier technologies and product development. As a fast-scaling business, we are looking to hire an experienced and enthusiastic Digital Marketing Manager to work closely with the CMO on all aspects of marketing, including data analytics and insight, customer experience and product as well as digital marketing and CRM.This is a highly cross-functional role that will collaborate daily with our sales, sales operations,, analytics, finance, product, and web engineering teams as well as the rest of the marketing team.As a full time, permanent employee part of a highly ambitious team in Blackfriars, you will work collaboratively across Design, Product and Development teams as well as closely with the rest of Careology.What will you be getting involved in?Strategy Development:Develop and implement digital marketing strategies that align with business goals.Ensure effective online presence, drive website traffic, and acquire leads/customers.Conduct market research and analyse trends to identify new marketing opportunities.Set measurable goals that demonstrate improvement in marketing efforts.Campaign Management:Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.Manage and optimise marketing campaigns across multiple channels.Ensure the consistency of brand messaging across all digital platforms.Content Creation:Create engaging and relevant content for various digital channels, including blogs, social media posts, newsletters, and ads.Coordinate with designers and developers to produce high-quality content.SEO and SEM:Optimise website content and landing pages for search engine marketing.Perform ongoing keyword discovery, expansion, and optimisation.Implement and manage link-building strategies.Social Media Management:Manage social media accounts and create content to engage the audience.Monitor social media trends and adjust strategies accordingly.Analyse social media performance metrics and suggest improvements.CRM Management:Drive the CRM strategy and ensure it aligns with overall business objectives.Manage CRM software, ensuring data accuracy and completeness.Segment customer data to create targeted marketing campaigns.Develop and execute personalised marketing strategies to nurture leads and retain customers.Track customer interactions and engagement to identify opportunities for improvement.Implement and monitor automation workflows within the CRM system to enhance marketing efficiency.Analyse CRM data to generate insights on customer behaviour, preferences, and trends.Analytics and Reporting:Use web analytics tools to track and report on the effectiveness of campaigns.Generate detailed reports on campaign performance and suggest optimizations.Monitor KPIs and identify areas for improvement.Collaboration and Communication:Collaborate with internal teams, including sales and product, to ensure a cohesive approach to digital marketing.Manage relationships with external vendors and agencies.Communicate effectively with senior management and stakeholders regarding campaign performance and strategy adjustments.Who are we looking for?We are building not only a product to be proud of but a company to be proud of too. Everyone in the team gets a kick out of what we are doing and is excited to be making a real difference in the world, as well as delivering a world-class service. Not only this, but now the rest of the world is beginning to see the true value of what we are building.We have big plans and are growing fast, but we are small enough for you to gain career defining experience in this most exciting and fast growing industry. We know brilliant people can come from a wide range of places, the key thing for Careology is drive, ambition, personality - and a few of the following:You’re a digital marketing professional with 5-8+ years of experience, with some of this experience being in a B2B/B2C SaaS company. Ideally, you’ll have some experience in the healthcare industry too.We are looking for someone who has a range of experience across digital marketing strategy, inbound marketing, content, CRM, email, SEO, social and an in depth understanding of biddable media. You need to be analytical and process driven, but also not scared to try new processes or strategies to deliver ROI.We currently use HubSpot, so experience with this or a similar CRM platform is essential.You’re an enthusiastic worker with lots of fresh ideas, and a quick learner who can think on their feet.You’re excited about getting results and enjoy bringing innovative ideas to digital marketing.We’re looking for someone who enjoys working collaboratively in a small team, who also has good experience leading creative projects and digital campaigns.You’ll be one of our first marketing hires, so you’ll be contributing to our marketing strategy which will support our commercial growth strategy and targets. We have big ambitions so we’re hoping you’re someone who can help us get there!Bonus points for experience and interest in other aspects of marketing e.g. Event marketing, Product marketingExperience using Linked In Sales Navigator, GSuite, Sponsored Content, Newsletters, AdsFull Time Permanent Employee BenefitsWe offer a comprehensive range of competitive benefits to our employees including:24 days holiday + bank holidaysYour birthday off!BUPA Private Medical InsuranceHybrid working modelPension plan- 3% from us 5% from our employeesComprehensive EAP (Including therapy sessions, financial and legal advice)20 days working from anywhere globally!Share optionsCelebrating DiversityWe encourage, support and celebrate diversity in the workplace and in all aspects of life. We are proud to be an equal opportunity employer who strives to ensure a balanced and measured approach to all aspects of employment.We want this to be the best place you've ever worked; a fun environment where you will positively influence the culture and have the freedom and confidence to do your best work with the respect and trust of your colleagues.ContactIf you are interested please contact [email protected] for more information​​Polite Recruiter NoteWe currently do not wish to work with any external recruiters or agencies, please do not contact us at this stage as it will jeopardise any opportunity of working together in the future.