Digital Marketing Manager

Job Description

Digital Marketing Manager – Job Specification
Title: Digital Marketing Manager
Role/Sector: E-Commerce
Reports to: Head of E-Comm
Experience Level: 3-4 years working as a Digital Marketer

LIFORME
Life is short, make it count. Liforme is a company with boundless ambition, and we fundamentally believe that we can change the World significantly through our business. We are proud to be B Corp Certified.

We are a dynamic, fast growing (2019 Sunday Times Fast Track 100), privately owned and digitally native company in the Yoga & Wellness Sector with sales in over 185 countries Worldwide, and with many exciting things in the pipeline. We are a scale up business that still operates in many ways like a start up, and this energetic and flexible approach is at the core of how we operate.

We reinvented the Yoga mat back in 2008 and have since grown to become a leading brand in the Yoga and wellness industry, loved and trusted for our ground-breaking innovations and our commitment to environmental sustainability and using our business to promote social justice in the World. We have a market-leading customer service record and average 4.9* product and service reviews globally – we do not like to do things by halves!

Our mission is to support and encourage the practice of Yoga and physical and mental wellbeing

with our original, ground-breaking and truly useful products; to

bring the values of Yoga to the Yoga business and beyond ; and to

unite a global community of people around our common goal to 'Live For More' through the products we produce and sell, how we run our business and how we Give Back to the World through it .

Headquartered in central London and now working in a hybrid remote + office structure (currently Weds/Thurs at our office in the heart of Camden Town, 5 mins from Camden Town tube), we are continuing to grow and strengthen our team with the addition of further like-minded, bright and ambitious people.

Job Purpose

As the E-Commerce Digital Marketing Manager, you will play a crucial role in supporting the Head of E-Commerce and the wider E-Commerce team, with a specific focus on digital marketing including paid search and paid social. Reporting to the Head of E-Commerce, your primary responsibilities will include executing strategies and initiatives to optimise the digital marketing performance of the company's branded E-Commerce channel, Liforme.com.

A key part of your role will be to enhance our digital marketing strategies through targeted campaigns. You will have a strong understanding and experience of digital marketing and strategies including PPC and paid social and your efforts will contribute to driving traffic, improving website conversion rates, and fostering customer engagement and retention. This role offers a unique opportunity to significantly impact the growth and success of our E-Commerce operations, which are central to our fast-growing, DTC-focused business.

Key Responsibilities

-

Lead and oversee the development and execution of comprehensive digital marketing campaigns across a range of channels including Meta, Google, Pinterest, Bing, YouTube, and TikTok. Focus on creating and optimising paid search, paid social, and display advertising strategies to maximise ROI.
-

Develop and implement creative strategies for digital marketing campaigns, ensuring alignment with the brand's vision and objectives. Oversee the creation of engaging and effective visuals and copy for each platform.
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Develop and manage automated customer lists for targeted marketing campaigns, utilising advanced segmentation and audience management tools to increase campaign relevance and effectiveness.
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Stay abreast of market trends and competitor strategies to continuously identify and leverage new opportunities for business growth and digital marketing enhancements.
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Lead the monitoring and reporting of digital marketing performance across all platforms on a daily, weekly, monthly, and annual basis, providing actionable insights and recommendations to improve strategies and outcomes.
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Collaborate closely with the Brand Marketing team to ensure seamless integration of organic and paid marketing efforts, particularly during key sales events, product launches, and other major branding initiatives.
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Design and execute a comprehensive A/B testing strategy across multiple channels to refine digital marketing tactics and enhance user experience and conversion rates.
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Oversee the management and optimisation of data feeds for various platforms, ensuring accuracy and effectiveness in targeting and messaging.
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Ensure the integrity and compliance of data collection strategies for the website and CRM, enhancing data quality and utilisation for marketing insights and decision-making.
-

Take on additional responsibilities as needed to support the E-Commerce team.

---What you’ll have---

Essential:
·

Previous experience in a digital marketing role (3-4 years).
-

Strong understanding of digital marketing channels and strategies, particularly in PPC and Paid Social.
-

Excellent project management skills and the ability to work effectively in a team environment.
-

Analytical mindset with attention to detail.
-

Proactive, eager to learn, and capable of managing multiple tasks simultaneously.
-

Strong communication and interpersonal skills.

Advantageous:
·

Degree in Marketing, Digital Marketing or a related field.
·

An interest in fitness, wellness and/or Yoga.
·

Experience working in the health and fitness and/or yoga industry.
·

Experience working in a start-up or fast-growing ecommerce business.

--- What you’ll bring ---
·

Proactive with a real willingness to be hands on and get things started.
·

Exceptional numerical & analytical skills.
·

Good communication skills.
·

Strong attention to detail and tracking of results.
·

Excellent time management, prioritising to always deliver on-time, in-full.
·

Proven to thrive in a fast-paced, start-up, entrepreneurial environment.

We want our people to develop, learn and thrive at Liforme. If you have the right spirit, enthusiasm, integrity and energy, we will provide you with exciting ways to personally develop, and, of course, to be part of shaping the future of our ambitious company.

--- What we’ll bring ---

Key perks:
· Competitive salary
· Hybrid and flexible working structure – remote and office based.
· Private Health Insurance.
· Good holiday allowance.
· Pension contribution.
· Monthly

fitness/wellness/gym

allowance.
· An exciting calendar of team social gatherings and events.
· Probably the best people you’ve ever met.
· And more…

If you are up for the challenge, please send to [email protected]:
· your CV; and
· EITHER 100 words OR a 1 minute video that best describes you and your career aspirations.

Salary:

competitive/dependent

on experience.

We know that diversity in experiences, backgrounds and identities can expand horizons. We’re committed to being an equal opportunities employer – and that starts with our recruitment process. We are simply united by a set of common values and goals:

do exceptional work, support and encourage the practice of Yoga, challenge the norm, make the world a better place, treat people right, have a positive impact, give back, and have fun.