Digital Marketing Manager

Job Description

Yorkshire Food Guide is an online directory of the best restaurants, events, exclusive offers and food and drink news from across the region -

yorkshirefoodguide.co.uk.

YFG has the largest targeted audience of food and drink lovers in the region, 300K+ across the website, social media, app and e-newsletter database. Working with prestigious clients across Yorkshire to showcase the top dining destinations.

The role
We're looking for an experienced Marketing Manager to join our team. You will be responsible for managing client's multi-channel digital marketing campaigns from start to finish. Building strong relationships and repeat business by ensuring that the YFG team deliver the most effective campaigns with excellent customer service.

The person
People person, warm, approachable, charming, confident, enthusiastic
Ability to build strong relationships and trust with clients and team members
Listen to client's goals and make sure YFG achieve them via effecting marketing campaigns
Highly organised
Able to manage multiple campaigns and clients at the same time
Ability to direct the team to deliver the campaign and stay on track
Strong negotiation and relationship-building skills
Ability to work independently and remotely
Foodie

Day to day tasks
Digital marketing campaign management from start to finish
Lead and deliver the overall content strategy
Onboarding new clients
Distributing tasks and briefs to the relevant YFG team members
Lead planning session with team and clients
Liaising regularly with clients to keep campaigns on track, share results and re-book.
Responsible for booking in client content shoots and sharing shoot brief with venue.
Feeding back to clients following campaigns with the stats results (across

email/web/socials).
Identify new business opportunities for sales team.
Oversee account management and client content deliverables.
Making sure that YFG delivers engaging online content with CTAs to achieve client goals.
Complete monthly reporting, analysing insights and implementing any required changes.
Reporting back to clients on the results.
Re-book campaigns with existing clients.
Identify sales opportunities for new and existing members for YFG's social team.
Manage a team of social media

executives/freelancers/influencers/presenters

and writers.
Advocate the brand and attend relevant events and launches.
SEO and keyword research knowledge to drive content ideas.

Experience required
Essential
2 years + experience in an account

management/campaign

delivery/marketing manager role for digital media/agency.
Experience in multi-channel marketing - email marketing, website, socials.
Use of analytics across Meta, Google, email marketing etc.

Desirable
Use of HubSpot for campaign and team management.

Salary & Location
£28,000 - £33,000 based on experience
Leeds city centre office (next to train station)

How to apply
Apply through LinkedIn

NO RECRUITMENT AGENCIES TO CONTACT YFG, THANK YOU