Digital Marketing Manager

Job Description

As a Digital Marketing Manager, the successful candidate will design, develop, implement, track and optimise a global digital marketing strategy to maximise reach, action, conversions and engagement across Human Appeal’s digital portfolio, delivering communications that help the organisation capitalise on every opportunity to retain and engage with their donors / supporters / affiliates and partners. All in order to drive Human Appeal’s global online strategy and brand online, ensuring integration with all offline channels.

Responsibilities
Ensuring the Asana PM tool is updated on a daily basis
Ensuring emergency campaigns are executed within an 8-hour window once the emergency protocol is enacted within a country we work in, and 72 hours when outside of operation
Increasing the number of donations
Increasing the value of donations
Increasing the average order values
Improving the online conversion rates
Increasing the online Page values
Achieving high donor retention rates
Increasing the Number of website sessions
Increasing Natural vs brand search sessions via the website
Maintaining a low bounce rate on the website
Increasing Channel revenue rates across the online marketing
Increasing our customer acquisition rate

Qualifications

What we’re looking for in our Digital Marketing Manager:
Digital / Marketing related degree
Relevant professional qualification CIM – desirable
Minimum 3 – 5 years’ experience in a similar digital marketing role
Experience of managing relationships with, or working for, a digital / marketing agency
Experience of using analytics and monitoring tools to report on complex qualitative and quantitative data, with the ability to analyse and present information, compile reports and make informed recommendations
MS Office Suite • Social media tools, including Hootsuite, Tweetdeck, Sprout Social
Experience of using Google Analytics, Adwords, Double Click, Facebook Business Manager and Bing Ads
Fluent written and spoken English is essential. Additional languages, e.g. Arabic, Urdu are desirable

Passionate and knowledgeable about the international development sector. This would be an ideal role for an experienced Digital Marketing Manager looking to make a difference in a rewarding role within the Charity Sector!