Digital Marketing Manager

About the Role Our client seeks a dynamic senior Account Manager with expertise in delivering creative campaigns to all sectors in particular the construction industry on an integrated marketing level. You will play a pivotal role in developing and executing strategies across various social media platforms. Your efforts will drive brand awareness, lead generation, and customer engagement. Responsibilities:

• Strategic Development: Devise comprehensive strategies for B2B including digital activation strategies (understanding Google ads and Paid advertising), focusing on audience targeting, user journey optimisation, and engagement rates.
• Collaboration: Work with clients and internal teams to evaluate briefs, select suitable channels, and deliver impactful results.
• Campaign Management: Develop, implement, and manage paid advertising campaigns across all platforms.
• Optimisation: Conduct keyword research, audience targeting, and competitor analysis to enhance campaign performance.
• Budget Management: Efficiently manage ad budgets to maximize ROI.
• Performance Analysis: Use analytics tools to monitor and analyse campaign performance, providing regular reports on key metrics.
• Creative Collaboration: Partner with content and design teams to create compelling ad content and visuals.
• Project Leadership: Lead and manage projects, ensuring timely completion within budget and scope.
• Strategic Recommendations: Provide insights to improve strategies, ad creatives, and targeting.
• Landing Page Management: Ensure landing pages are optimised to improve conversion rates.
• Content development: Managing and planning content, from moving image to static, implementing targeted messaging. 

Requirements

• Degree in Marketing, Business, or a related field.
• Minimum 2 years in an agency environment.
• Proven experience managing budgets and achieving positive ROI from ad campaigns.
• Strong analytical skills to interpret data and provide actionable insights.
• Excellent project management skills, with experience leading projects from conception to completion.
• Proficiency in analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager).
• Creative mindset with an eye for design and compelling ad copywriting.
• Excellent communication and collaboration skills.

What's on Offer

• A dynamic and supportive work environment that encourages creativity and innovation.
• Competitive salary (£30,000 - 45,000.00 per year) and benefits package depending on experience.
• Opportunities for professional growth and development.
• A chance to work with a passionate team dedicated to making a tangible impact on the brand’s presence and performance.