Digital Marketing Manager

Job Description

Job Overview:

We are partnering with a prominent manufacturing business to recruit a Digital Marketing Manager for their Marketing Division. This role offers a dynamic and results-driven individual the chance to lead digital marketing efforts and drive strategic growth.

Responsibilities:

Strategy Development:
Create and execute digital marketing strategies including social media, email, display ads, SEO, SEM, and PPC.
Lead digital transformation to enhance customer experiences.

Campaign Management:
Collaborate on marketing campaigns to boost brand visibility and customer acquisition.
Oversee social media channels and ensure engaging content.

Channel and Technology Management:
Manage ecommerce and websites with sales team support.
Implement and optimise marketing technology and tools.

Agency and Budget Management:
Manage relationships with marketing and PR agencies.
Monitor and report on the marketing budget.

Brand Consistency and Compliance:
Ensure brand consistency and train teams on brand guidelines.
Comply with data protection and statutory obligations.

Stakeholder Collaboration:
Align marketing strategies with business objectives and collaborate with sales teams.

Qualifications:
Bachelor’s or Master’s degree in marketing or related field, or equivalent experience.
Experience in digital marketing, PPC, SEO, SEM, and website management.
Proficient with Google Analytics and other marketing tools.
Self-motivated, with strong leadership and communication skills.
Proven track record in digital marketing and budget management.
Strategic thinker with analytical skills for data interpretation.

Opportunities:
Lead digital marketing for a leading manufacturing business.
Drive strategic growth and enhance brand visibility.
Innovate customer touchpoints and optimize marketing tools.
Collaborate with experienced marketing professionals and diverse teams.