Digital Marketing Manager

Job Description

JOB DESCRIPTION

We are currently recruiting for a Digital Marketing Manager on a permanent basis. This position will be undertaken on a hybrid basis, with one or two days per week working from our Manchester City Centre office and remotely.

The Digital Marketing Manager will report into the VP of Global Marketing and will be joining a small marketing team, that supports our business worldwide. The role will be key to helping us deliver against our digital marketing plan and wider marketing initiatives.

This is a new position key to the central marketing function, essentially to play a pivotal role in establishing and growing our digital footprint. The primary focus is on customer and prospect nurture marketing though various digital channels including outbound email, content development and social. The analysis of data is also key to this role.

The Digital Marketing Manager will own the planning and delivery of the customer and prospect nurture campaigns to help us improve customer retention and lead generation both directly and through our channel. The content plan is central to this success which you will also own, working in conjunction with the team. Primary responsibility will be to lead strategic digital marketing initiatives to help us grow our digital footprint and to further establish our brand globally. In addition you will support the wider marketing team in their efforts to deliver against the overall marketing objectives.

Position & Responsibilities

In performing this role your core duties and responsibilities will include, but will not be limited to:

Lead strategic digital marketing initiatives, leveraging market trends, and data analytics to enhance digital customer experiences and engagement across multiple channels.
Oversee digital projects, ensuring they are delivered on time, within budget, and to a high standard.
Evaluate target market segmentation and provide insights to inform marketing and new campaign strategies.
Working with our SEO consultant, devise and implement SEO campaigns, ensuring all marketing outputs are optimised.
Monitor and report on the effectiveness of digital marketing activities, making recommendations for improvements.
Maintain company websites and digital channels, including content creation.
Contribute to the delivery of wider marketing objectives and support strategic projects.
Manage external suppliers, ensuring standards and timeframes are met within budget.
Provide accurate and timely reporting as requested.
Support for the wider marketing team as needed.

What we are looking for
Hands-on marketing automation software experience
Someone

skilled in Hubspot for email marketing and for website platform
Experience of using SalesForce
Exposure to working for a global organization (preferable)